Your website is the introduction of your business and reflection of your business image. It works as the significance of your business. The website consists of website designing, text, and images. The color scheme is descriptive and expressive about the website and the business and plays a pivotal role in the branding and marketing of the business. Even the color of the site influences the friendliness of a brand and its awareness.
Let’s try to understand the colors
People call the following four colors Green, Red, Yellow, and Blue as primary colors. Green interprets the balance among body, mind, and emotions. Red refers to the body, yellow relates to emotions and blue denotes color for the mind.
The colors have their own associated psychology:
The Green Color
The Green color does not require any modification of the eyes. Green works as soothing color. The Green color comes in the center of variety and refers to the color of balance. In Positivity, it represents synchronization, refreshment, relaxation, environment, and peace. In Negativity, it shows the feeling of inactivity, dullness, and lassitude.
The Red Color
The red color works as the most influential color and has the longest wavelength attached to it. It snatches the first consideration. It denotes robust, spirited, sensory, motivating and daring psychology. But at the same time used for the purpose of signifying the threat, hostility, an ultimatum.
The Blue Color
Blue describes the color of the mind and provides a soothing effect. It involves the mind and mentality of the person looking at it. It affects the transparency and helps in the process of concentration. The cleverness, belief, capacity, competence, onus, reasoning and communication are the positive side of this color. In Negative terms, blue defies and symbolizes indifference, impassive and hostile.
The Yellow Color
Yellow is an expressive color. The yellow color is the contented color. It also has a long wavelength so it is exciting. Yellow helps in lifting the spirits, provided us with confidence and implants cheerfulness. But it is pertinent to mention that even the too much yellow brings in reverse consequence and clouds the perceiver. On the positive effects, yellow are hopefulness, self-assurance, approachability, contentment, and confidence. On the other hand, the Negative impacts of yellow are anxiety, despair, and nervousness.
The Orange Color
It is the secondary color. The combination of red and yellow make Orange color. Therefore, it helps both emotionally and physically. It concentrates on warmth and food. But in fact, the too much orange reflects the absence of significance. On the positive side of impacts of Orange are coziness, sanctuary, enjoyable and warmness, on the contrast, the negative effects are prevention and irresponsibility.
The White Color
It is simply and total replication. White color imitates the complete spectrum. It symbolizes the cleanliness, precision, transparency, reconciliation, straightforwardness, and competence. On the negative front, it suggests indifference, sorrow, and unsociability.
The Black Colors
The black color is sentimental and is total fascination. It has extensive psychological consequences. It denotes a color of difficulty and drives very well with white. Black refers to superiority, fascination, efficacy, an ingredient. People deal and believe with this color as a negative color. It denotes persecution, unwillingness, self-centeredness, and immensity.
The Grey Color
It has got to have its own psychological properties. It is said to be a color for hibernation and has an inhibiting, melancholy effect.
You should keep in mind the psychological properties and the meaning of most of the typical colors. Let’s study the factors which need to be kept in mind:
Appraisal of the Product for Sale
Usually, the sites related to the Environment, people decorate the fresh products with Green Color, the Blue color represents to banks and corporates, the cultured black goes well with the jewelry websites, and the websites having food-related items use red or orange. Therefore, it is important to choose the color as per the type of products for sale. The look and feel of the website are dependent on the combinations of the color of the logo, it is not workable.
Concentrating on the Target Audience
The demographic factors also play a different role and give a different response to colors. In the same way, various age groups also relate to various colors. The kids and toddlers like vibrant and dark colors but the elderly or the geriatric population do not. The professionals like different colors on the contrast, the teenagers prefer something trendy. Therefore, you should decide the color scheme of the website as per the target audience.
The Color of the Background
In case the background is kept in delicate colors, the visitors do not lose focus on the main colors used and the very website.
The Black Colors for the Text
It is always advised that the text color of the website should be kept black as far as possible. You should use the best of your analytical skills for the selection of appropriate text shade. The content should look different and alluring and invite people to go through and read it. The colors should not confuse the visitors.
Avoid Usage of Colors
You should use the colors keeping in consideration your products, and the target audience and the clarity desired for.