Your influential online store on Magento might be attracting decent traffic from all over the world, but the one thing that is crucial to getting that traffic higher is the proper analysis of the valuable data. We know that many of you must be using analytic tools available on Magento, but if you are not then, here is some valuable piece of information. What follows is a list of Business Analytic Tools on Magento that will help you to understand the effectiveness of your strategies better and assist you in optimizing your website for better lead generation and sales.
Google Enhanced E-Commerce:
Google Analytics Enhanced Ecommerce is a free extension that lets you extract the benefits from the recently launched feature of Google universal analytics. The extension allows you to add the Enhanced Ecommerce feature without bringing in any complex codes in your Magento platform and allows you to track the user behavior throughout the purchase journey. Enhanced Ecommerce give users important insights into the ongoing trends of the sales along with helping them in understanding, customizing and improvising their strategies accordingly.
Google Enhanced E-Commerce: http://www.magentocommerce.com/magento-connect/google-enhanced-ecommerce-for-magento.html
The extension provides significant customer insights along with automated recommendations that help you to drive more traffic to your website, increase conversions and take data-driven decisions to generate more revenue. Springbot dashboard makes it absolutely easy to track each and every marketing activity. The extension analyzes the real-time demographic, social and purchase data to give necessary recommendations for the growth of the business.
This unique extension enables Woopra to form a real-time profile of every visitor that visits the websites. Woopra gives you an account of each and every activity of the visitors and figure out the customers that are of high-value and the one at the risk of leaving. Unlike any other extension, Woopra gives you the insight at the individual level and allows you to study consumer behavior using Segmented Analytics, Funnel Analytics, and Retention Analytics.
This extension integrates the New Relic Software analytic cloud with Magento and provides users a deeper knowledge of their application's performance and consumer activities. The detailed account of customer's engagement along with real-time performance and customized dashboards helps the Magento retailers to get a line of sight into their e-commerce activities. The extension is available on both the community and the enterprise edition of Magento
Minubo creates a holistic database by connecting your web analytical data with your Magento data. The extension helps you achieve clarity in all your business processes and provide ready-to-use e-commerce metrics for multiple business areas.
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