Develop an impressive typographic presentation in your projects and win admirers
Knowledge of typography is essential to designers. Proper knowledge of the use of typography is also integral to designers working with diagrams, that is, in the relationship of text and image. Typography is one of the pillars of graphic design and a necessary subject for web design. For the designer who specializes in this area, typography is often one of the most complex and sophisticated aspects of graphic design. Here are some interesting ways to make a visual impact through typography:
1 – Using words as part of a scenario
This is an interesting way to present typography. You can interact through the composition of words with an already defined image to generate a new set. This interaction should be designed to make the user realize that the text is part of the scene. Texts and images, in this context, are subunits that form a unit.
2 – Using text layer overlay on images
Of all the ways of working with typography and images putting text on top of an image is the easiest. This type of composition can sometimes give typography greater prominence because, of course, it comes first. To ensure that the message is accessible, and at the same time do not lose unity, the contrast between the typographic elements and the images must be adjusted accordingly. In some cases, the use of an intermediate layer may be indicated, with the application of a translucent color, for example, between the text layer and the background image.
3 – Breaking with the linear syntax of written language
Letters and words are signs appropriate to the syntax of a linear written language. When you break with the conventional syntax you can give visual highlight to a piece due to the innovative language.
As for the use of the typography in a free way, with types and letters becoming autonomous elements of design and breaking of the conventional typographic rules. This style highlights the fragmentation of words, the contrast of shapes and sizes and the use of the diagonal line with the text. Adopting this form of expression may seem somewhat radical, however, the use of some elements proposed by graphic experts can provide the visual impact your project needs.
4 – Using collage or photo montage
If you are involved in some irreverent project it may be good to work with typography through assembling. If you need to develop a project where daring and irreverence are key ingredients, you can open your image editor and experiment with fonts, brushes, and images until you get the expected result. If you design according to the objectives of communication you can be sure that it will result in a project of high visual impact.
5 – Shaping portraits with typography
The typographic portrait is a way that illustrators take typography to incredible results. There are methods of building beautiful, more complex typographic portraits. It should be rather time-consuming for you to specialize if you are interested in the technique.
6 – Alignment, contrast, and Font
Alignment: Avoid centralized alignment in long texts. Excessive white space on the sides tends to make one lose. Opt for left-aligned texts without justification. Reading centralized texts leaves your layout very uneven and unless that’s the way you want it, you should think carefully before doing so. Centralized text blocks also make it difficult to align text to other objects on the page (and often get the feeling that the layout is quite amateur). This is why, as in the case of uppercase letters, you should use centered text with caution. Always try to adopt the standard alignment (left) as a reference.
Contrast: Never use light type on a light background or dark type on dark background. Always opt for contrast. After all, the text is to be read! For prints, the best is always black letter on white paper. For computers, there is a lot of divergence of opinion: for many, white letter on a black background is smaller because on the screen white is a light emitted, while black is absent. We all know that contrast is used to highlight, define, and even direct the view to a given page element or to set the direction or orientation of a text. It is also directly linked to readability. Think of it as an important element to emphasize or even clarify the elements of your page. So be very careful when defining the type colors and try to highlight them from the background colors.
Use only one font category: If you make whole text with a particular font, use only that font in the rest of the text. Do not change midway as this can bring visual confusion to the reader. Of course, if you want to use a font as a text title and proceed with a different font, send the bullet. People are not accustomed to reading large blocks of text with capital letters together. So it’s really hard to think of such a use for people to read. Not only that: people usually associate capital letters as ways of expressing screams or aggressiveness in a text. Therefore, it is important to think about how and when you will use capital letters and rest assured that you will use them in moderation.
When the time comes for you to create something more freely and you need a greater visual appeal, the forms presented here can serve as a reference. And of course, there are many other ways to make visual impact through typography.