Mobile applications are gaining popularity every day and are actively integrated into everyday life. Consumer expectations are outstripping the development of mobile applications along with the number of purchased smartphones. The mobile revolution is gaining momentum. This means that the mobile app development services market has a large margin of growth.
Mobile App Development Trends
2019-20 was a breakthrough for mobile app development services. Total revenue from sales in the iOS App Store and Google Play during the first three quarters of 2019 – $ 23 billion. This is a record figure in recent years. Statista’s forecast for 2021 is also positive, with gross annual revenue for the mobile app industry to surpass $ 189 billion. The research figures may differ slightly, but in general, the conclusions are as follows: the market is still far from saturation.
According to analysts, embedded ads will become the leading growth driver for the mobile app market in the coming years. According to statistics from global data provider App Annie, global mobile ad spend will be $ 240 billion in 2021, up from $ 190 billion in 2019.
In 2021, Blockchain technology will have a significant impact on the world of mobile applications. The revolutionary solution brings much-needed security, reliability, and simplicity to mobile development. Given the growing need for data security in the medical and financial spheres, blockchain will be in demand in mobile applications for payments and transfers, health monitoring, contracting, mutual settlements between financial institutions, personal identification, etc. The use of Blockchain technology can make any modern company competitive.
Mobile wallets, payment integration
Given the increased need for security during payments, companies are adopting more advanced mobile technologies. For example, giant marketplaces and on-demand applications integrate payments. Payment services based on leading mobile operating systems are already being developed.
Mobile wallets are being developed on the basis of modern payment methods, and the possibility of payments made using cryptocurrencies is being introduced. Today, more than ever, users want to have in their arsenal various methods of online payments.
This technology has the potential to accelerate sales and improve service for many businesses. It will become possible to conduct 3D presentations of goods and services not only in your office or store. For example, using augmented reality in Pure Cycles, users can evaluate the size and other characteristics of each product by attaching images to individual areas of the apartment.
There are developments for car repair. After synchronizing the smartphone with the car, you need to turn on the application, point the phone camera at the engine, all the necessary technical characteristics of the car appear on the screen: from the temperature under the hood to the remaining brake fluid.
The technology has a great future: it allows you to create cognitive and entertaining projects using mobile applications.
The modern market offers more and more services implemented using applications: taxi calls, hairdressers, florist services and flower delivery, repair services, calling electricians, reserving tables in restaurants and cafes.
The trend is still relevant in 2021, it is gradually acquiring the character of the leading UX development trend. Improving the technology of obtaining services to order – this is the main task of the companies providing the service: how to save the client’s time even more with the help of mobile developments and provide an even better service.
When an iOS or Android user connects a notification on a mobile device or turns on a mobile application, iBeacon is triggered. In addition to smartphones, you can also use Macintosh computers. The devices pick up the Bluetooth radio signal, a notification appears.
IBeacon technology has gained recognition in marketing. It can be used in large supermarkets when the buyer’s smartphone records information about the sale using a mobile service. In addition, the technology can be used in navigation, tracking the movements of employees and goods, in advertising, for checkpoints.
By 2025, according to Statista, the global chatbot market will reach a growth point of $ 1.2 billion. Chatbots are becoming a natural phenomenon in mobile reality.
They are most commonly found in trading apps and mobile wallets. The technology is being applied in connection with the growing trend of customer self-service, which is supported by approximately 50% of customers. Popular chatbots – NatGeo Genius, Whole Foods, BabyCentre UK, Duolingo, etc.
Mobile app design trends 2021
Design plays an important role in application development. Together with the idea of the application, it sometimes becomes the key to the popularity of a particular service. What trends will 2021 set us? What apps will be at their peak?
Zero UI is the trend of 2021. In the design of most mobile development, we will find the advantage of airspace between elements. Bright, pure colors will prevail. The priority is functionality. Thus, the user is not distracted from solving their problems by too complex images. This trend is also called an “invisible” design.
Voice input. Voice-first.
In 2021, developers will turn their attention to the development of both touch and voice input. Both principles of working with mobile applications are actively developing. Multifunctional as well as sophisticated voice devices for mobile development will appear.
In 2021, the rapid development of voice assistants is predicted, which have already become popular among users. Udonis notes: 2 out of 5 people regularly perform daily tasks using voice interfaces. This development of programmers turned out to be really convenient, which will fully justify itself in 2021.