Mobile devices, Software

How to Choose the Best Mobile Platform for Your Next App

Multi-platform-Mobile-Application-DevelopmentWith the technological boom everywhere, every stakeholder present out there watches the booming mobile market with optimistic eyes. Be it Google's Android or Apple's iOS, everyone is running after dominance. With a lot of flexibilities for both the developers and the users, Google is running towards 1 billion Android device activations till the second quarter of 2014. That is,obviously something huge! If we talk about the US marketplace, the scenario is somewhat same both the mobile giants. However, Android fairly beats iOS to the 1 million apps mark with the Android app developers making the most out of it. Another big reason is that more and more smartphone players have the Android license, which makes it quite tough for Apple to compete with everyone.

Now, if you look at these stats, the question choosing one becomes more complex. This time, we have tried to make things simple for you when it comes to that crucial decision. After you made all sorts of analysis and thereafter decisions, do ponder upon few other things and try to answer these following questions.

What are your current users/customers using?

Check out your visitors stats first and try to figure out what portion of your mobile traffic is coming from Android or iPhone. This would definitely be a deciding factor for you whether you want to go for iOS or Android. After all, you will be coming up with an app for your users only. So why not to keep them on priority? If you find a higher mobile engagement rate from iOS side, it would be a wise decision to start with an iPhone app. The same goes out with Android also.

Do you have any plans for tabs?

Well, here is what changes the scenario a lot. If you look at the current market scenario, you will realize that when it comes to smartphones, Android is undoubtedly the winner. But if you will an eye on the bigger brother of smartphones, i.e., tablets, the picture is somewhat different. Here, the sheer winner is of course iPad. Google is definitely trying to overcome this aspect but yes, it is surely going to take some time to come up with some sort of diplomatic solution to defend itself here. Apart from all these things, we also have an expectation here in this particular case- Amazon's Kindle Fire, which runs on a forked version of Google's Android, and thus, represents its own class here.

Overall, broadly speaking, since iPad is the winner here, you should definitely go for iPad first. Do prioritize this factor because the developing an app for iPhone and iPad are going to be the same. Now, it will influence your overall decision of going for Android or iPhone.

What are your developers familiar with? Even though most companies end up contracting out a good chunk of their mobile development work, it’s worth talking to your team and seeing what they are most familiar with developing in. Developing for iOS requires a Mac (you can work around this but at some stage you’ll need a Mac) and Android’s developer tools — while improving — are not at Xcode levels just yet. If your android app developers are cool with this, go for android first.

What are your developers familiar with?

It plays a crucial role when you are assigning your development work to someone. If often becomes more crucial if you are going to do it in-house because in that case, if you don't have the expertise, you will have to hire a whole team of skilled Android apps developers or iPhone apps developers, which is again a huge investment.

In case you are going to outsource it, do take care you are in safe and skilled hands. Though most of the companies end up contracting out a good chunk of their mobile application development work, sometimes it is worth to talk to your developers about it.

Do you want to charge for your app?

It is a common trait found in the Android users that they are not that willing to pay you for your services. On the other hand, iPhone users are found to be keener of paying for anything useful and exciting. So, in case you want to make some money out of your apps, go for iPhone. Also consider where you will be able to accept payments from both platforms or not. Google is continuously increasing the number of countries that support paid Google Play apps but this is still an area where Apple still has a substantial lead.

That's all from our side. Hope we could enlighten you with some of the facts and figures of iPhone and Android application development. Doesn't matter which platform is trending, you will have to consider these factors anyway. Queries? Do let us know in the comments section.


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