The startup culture is at its peak with nearly 80% youngsters today look for a chance to invest or come up with a startup and what’s even more interesting is that most of these startups are related to mobile app development. That’s definitely because of the ever-growing popularity, use, and demand for mobile applications. However, despite leaving no stone unturned to create the next big mobile app, a large number of mobile app startups fail to make the cut at mobile app stores. Have you ever wondered, why?
A great and successful mobile application startup undoubtedly begins with a unique app idea but even a great idea can fail if it is not executed the right way. In addition to a killer idea, an app startup takes a lot of creativity, practice and planning to be successful. As a startup, if you want your mobile app to succeed, you need to analyze why most mobile app startups crash and burn. Keep reading to know the areas where failed startups go wrong and how you can learn from their mistakes, not your own 🙂
Undefined Target Audience
Any mobile app must be built for a specific set of users aka target audience. The better and clearer idea of your target audience you have, the fewer are the chances of your application falling short of success. To specify your target audience, research the current market thoroughly and check if there is a need and space for the type of app you’re going to develop. As a startup owner, you must always keep your customers in the first place.
Lack of a Proper Monetization Strategy
Of course, the ultimate goal of your mobile app startup is to make money but deciding how it will bring profits to you can sometimes prove to be a challenging task for you. According to a recent report by Gartner, less than 0.01% of mobile apps will be considered financially successful by the end of 2018. Hence, whether your mobile app is paid or free, consider having a well-thought monetization plan or you’ll run out of money pretty soon.
Poor Application Design
An old saying “First impression is the Last Impression” fits pretty well to the case of a mobile app as in today’s fast-paced world, people judge a book by its cover and an app by its user interface design. Did you know in the Apple app store itself, around 12% of all app submissions are rejected just because of a bad UI design? So keep your design simple yet functional and make sure it delivers users a seamless experience.
A Half-hearted Marketing Strategy
No matter how much time and effort you put into developing the mobile application, if you don’t invest in a powerful and effective marketing strategy, your app will definitely end up with a big fail – irrespective of how useful and functional it is. Instead of spending all of your budget and resources on an exceptional development and execution, save an adequate amount of money for the marketing of your app across multiple platforms.
Neglecting Platform-specific Best Practices
Whether it is Android, iOS, Windows or any other platform, each one has its own set of specific guidelines and best practices, failing to which leads to the app is not working as expected or even sometimes getting it rejected from the particular app store. While you’re developing an app for multiple platforms or devices, it’s crucial to keep their basic differences in mind, otherwise, your app startup will fail to engage users due to several platform related issues.
Too Big Memory Footprint
Does the app you developed occupy a lot of storage space or eat too much RAM on users’ smartphones and tablets? If so, a user would hardly like to keep it on his device. While it is necessary to follow the latest mobile app trends in order to provide your users with all the in-demand features and functionalities, you need to be very careful about maintaining a perfect balance between provided features and the memory usage of your app. To optimize the performance and memory usage of your app, please refer to the Google and Apple documentation.
No Post-Launch Updates and Re-design
Launching a mobile app startup is not necessarily a one-time event! As users’ taste and market demands change from time to time, you need to update your app at regular intervals to provide your users the best and latest possible experience as well as to stay ahead of your rivals. Every new update you release must address rectify the problems of users, making the app more reliable and usable than before. To get familiar with what areas of your apps need severe improvement, take full advantage of the comments and feedback received on the app at different mobile app stores.