Visuals have always had a stronghold when it comes to marketing. This is because a visual facilitates easy comprehension. This helps clients make well-informed decisions about their purchasing requirements. In fact, customers are more likely to make a purchase if they are presented with a visual of the product or service. Therefore, visuals are excellent marketing tools.
Good quality visuals can make a major difference in improving sales. However, the visuals should be able to paint a complete picture of what the clients are investing in to ensure that they are presented with complete and accurate information about the products or services. This is where aerial photography becomes relevant.
Utilising drones for aerial photography has become quite common. These drones are equipped with high-end cameras with good battery life that can capture an area easily. These aerial photographs are quite useful in various industries. Let’s take a look at some of these here.
Real estate is one of those industries that have benefited a lot from aerial photography and will continue to do so in the future. Aerial photography has a major role to play in real estate. This is because aerial photography accurately captures the entire layout of the property as well as the surroundings from various angles. This provides clients a complete idea about how the property will look like.
“It’s an incredible way to showcase larger properties with nice views – like waterfront and golf course homes,” John O’Flaherty, real estate agent pointed out, “At this point, it’s unique and it makes people pause and say, ‘Wow, I need to check this out’.”
According to realtor, Carmen Miranda, “It’s great, especially if you are trying to market a property that is unique, captivate an audience and convey that it has a lot of benefits.”
In addition, the aerial images can be used to provide a 3D property viewing experience for clients by implementing these in the process of creating 3D renderings of the property. These can also be used to create virtual tours of the property.
Aerial photography is extremely useful in the construction industry since this can be used to monitor as well as visually document the entire process of the construction at the site. Aerial photography can be used to film the progress of the construction accurately. This helps in streamlining the process and improving safety significantly. In addition, aerial photography can also be used to perform a quick inspection of an active construction site. Aerial photography makes the process of inspection cheaper and more convenient. High-resolution images can be zoomed in to understand the finer details of the construction.
Apart from that, the aerial photos captured can be utilised to create a time-lapse video of the entire process of construction. This will enable people to view the project being constructed from the ground-up. This can produce interesting outcomes. In addition to keeping the clients up-to-speed with the progress of the project, aerial progress photographs can also be used as an effective marketing tool.
Since aerial photographs offer a bird’s eye view of an area, this kind of photography has a variety of uses. The media industry requires to portray incidents in a complete and accurate way. Aerial photography is one of the best ways to accomplish this. Also, various television companies use aerial photography to capture the shots of establishing cities etc. Edited with the right software, the images can look quite captivating.
Luxury hotel and resort owners may require to showcase the property well to their prospective customers. This is where aerial photography becomes relevant. It helps in showcasing the property as well as the surrounding well. This way, clients make an informed decision while booking them.
Many photography enthusiasts take aerial photographs of notable locations or incidents for various magazines, websites etc. Sometimes, photographers may take up a project of capturing aerial photographs to document a landscape etc. Also, the police department may need aerial photographs to get a better idea about the crime scene. Lawyers may need aerial photographs as evidence to determine who is responsible for an accident.
Aerial photographs can make the subjects stand out. It helps in providing an entirely new perspective to customers.