One of the ever present issue for almost any business owner is how to increase the sale of his or her product. There are various tactics that people implemented over the course of time, however the market is constantly shifting, thus it is impossible to use old strategies nowadays. In […]
Tag: small business
Technical Solutions for Common Small Business Problems
Small business owners have it tough when it comes to solving problems as it might cost a lot and the professionals hired might be too expensive. However, nowadays it is possible to use technology to solve most of the business world problems, and usually free of charge. However, you first […]
How to Drive Greater Business Efficiency through Outsourcing
The battle between outsourcing and insourcing is one that has been waged for generations, although it has become even more keenly contested since the advent of technological advancement. More specifically, the development of remote communication technologies has made it possible for businesses to connect with service providers and freelancers from […]
How to Create a Globally Viable Social Media Strategy
Whenever the concept of social media marketing is discussed, there is always mention of its capacity to connect you with a vast global audience. After all, market leaders such as Facebook and YouTube both claim to have more than one billion unique users, while image-based resource Pinterest remains the fastest […]
The Most Influential Experimental Marketing Campaigns Ever Pulled
5) Microsoft and the "One Source" The Xbox One had a huge marketing campaign spearheading its release, and Microsoft really went all the way with some of the tricks they pulled from their sleeve. Among those was the "One Source" advertisement for the console, which presented an army of soldiers coming […]
Basic Strategies in Starting a Small Business
If you’re ready to start your own business, here are some strategies to jumpstart what you’ve always dreamed of - to be your own boss and work in your own time. By now, you have probably decided what kind of small business you want and what sort of products or […]
Cutting the Cost of your E-commerce Business in 3 Easy Steps
While the e-commerce business model may have first emerged in earnest at the turn of the century, it continues to grow in terms of popularity. This is reflected by numerous statistics, with Mashable reporting that online payment solution PayPal saw a total transactions of $4,423 per second during the third […]
What is the Cost to Start an Online Business
It’s all a function of that extremely precious commodity called time. When the alternator in your car quits, you can fix it yourself or turn to a mechanic. Working the Web is no different in this regard. Doing it yourself saves bucks, but may not be cost-effective. And it can […]
Online Merchandising Strategies
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]
The Concept of Advertising in Small Business
Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
The Basics of Business Management
The term management can be viewed from two different perspectives. It can be used to refer to the coordination of all activities necessary for a business to achieve its set objectives through maximum utilization of available resources. It can also be used to refer to the persons bestowed […]
How the Internet Helps Businesses
The turn of the 21st century marked the advent of the Internet as one of the most important tools in business. Its capability to transfer data at amazing speeds has tremendously decreased the time required to transmit information, allowing almost real-time processing of data even when the processing center is […]