Tag: pr strategies

How Christmas Adverts are Radically Changing Brand PR Strategies
Branding

How Christmas Adverts are Radically Changing Brand PR Strategies

Gradually, marketers have mastered the technique of harnessing the raw emotions that are associated with any major festive season—joy, excitement, nostalgia plus gratitude—and then conveying these in well designed commercials with the sole intention generating optimum emotional impact among the audience. But with the growing popularity and excessive media hype, […]