If you plan to establish an online presence for your business or company and create the first web page, you have to consider the objectives and the main purpose of your new website. Every element and detail of your page should mirror the objectives. Not following this rule may result […]
Tag: online marketing
The Importance of Customer Relationship Management in Online Markets
Customer Relationship Management (CRM) represents a comprehensive and extensive business marketing strategy integrating processes, technology and all activities related to customers. As a solid platform, pursuing permanent development and improvement, the Internet provides a solid base to deliver CRM services-the eCRM. In most cases, eCRM is a one-to-one experience, involving […]
How to Get More Traffic to Your Website with Article Marketing
Even though article marketing had lost a bit of its effectiveness in 2013 and 2014, there is no denying of its marvelous power. As a marketing tool, writing and publishing articles still has many advantages over other methods of online promotion. Due to its nature, article marketing is still a […]
Popular Brands Delivering the Most Effective Twitter Customer Service
Whether you're selling software or shoes, good and prompt customer service is at the heart of every successful business. While we cannot deny the fact that telephone-based customer service still exists, many customers do not get the level of assistance they desire. Consequently, customers (more than ever) are taking the route […]
Strategies for Managing Your Online Reputation
The first page of Google can make or break you. If anything bad appears on this page, whether it's true or not, it will destroy you. Anything which comes after the second page largely doesn't matter because nobody goes there anyway. There are professional agencies which can manage your online […]
Generating Quality and Reasonably Priced Website Traffic
This is the holy grail of all web-marketing campaigns. The Internet is now the "go-to" place for people who want anything from a new car or house, to directions to their friend's house. Websites are marketed with the same passion that soft drinks were marketed in the 90s. Everybody wants […]
How do I Add Value to My Online Products?
So here are a couple of very broad questions - what factors should I consider when setting up an eCommerce website and how do I distinguish myself in the market ? Well you may think that there are hundreds of things and the truth is that there are but many of […]
Boost Your Sales During The Holiday Season
The biggest shopping season of the year is upon us and on cue, retailers are revving up their marketing strategies in attempt to take advantage of the spending frenzy. Whether you sell to customers online, in the real world, or through a combination of both, the opportunities to cash in […]
Native Advertising Methods
Unlike interrupt advertising where ad matter is interjected into the TV program or any other media, native advertising integrates marketing content with a site/service in such a smooth way that it cannot be distinguished from other material there either in terms of style, format, content or placing. Native advertising is […]
Potential Strategies for Search Ads that Can Work for You
There is a big potential to convert your marketing strategy into a positive return of investment with the help of search ad campaign. By tracking down how the consumers behave in response to search ads, you are also digging a good opportunity to make a sale and make your business […]
Types of Web Directories that Google Really Trusts
Before SEO and before Google hit the online platforms, most users relied on guessing games in order to access their favorite websites. In turn, web directories were created to provide Internet users with a database of web pages, each categorized in its proper place. So if you were looking for, […]
Protect and Improve Your Company's Online Reputation
Before the Internet, it took years of good customer service and advertising to create a successful business. Now, with the addition of social media like Facebook, Twitter, Yelp, LinkedIn and Pinterest, getting a company noticed is easier than ever before. But with great power comes great responsibility, and while word-of-mouth […]