The millennial generation is one of the hardest populations to market to as many industries including healthcare have discovered. Tactics that could easily persuade Baby Boomers and generation X into making purchases seem to have little effect on generation Y. These are individuals who have grown up with mobile devices […]
Tag: millennials
Millennials and Transportation: Why Do They See It Differently?
Have noticed how the subways are always crowded? The phenomenon that is causing these crowds is not just making everyone’s commute worse, it is wreaking chaos across the country. The political and economic truths that have governed the US since the end of World War II is that everyone wants […]
Millennials in the Workplace: New Habits, Expectations and Threats
Attracting talented people to work for you, and retaining them, is a challenge any business will recognise and have experienced on more than one occasion. From startup to seasoned multinational giants, finding and hiring the right people takes time, effort and money. While pay and perks are obvious essentials, how you […]