Tuesday, April 2, 2024
A little story about small business marketing misunderstood the nth power. I am close to being blind as a bat. Yes, a good story always starts with a cliché. A year and a half ago, I bought an eye exam for glasses and contacts, a pair of the most expensive frames […]
The popularity of blogs has risen significantly over the past decade. Today, there are over 200 million blogs on the internet, many of which are among the highest viewed websites online. The success of many of these blogs has led to everyday people quitting their jobs in a quest to […]
Often, business owners can be a little single-minded in terms of their approach and strategy. It is easy to understand how this happens, as entrepreneurs become accustomed to the unique mechanisms of their own business and the industry in which it operates. As a result of this, even experienced business […]
So you've just started your business and you need to start bringing clients, but don't have sufficient money to spend on advertising such as print, web, radio or television. In saying that, not marketing your business' products or services can be much more financially riskier. The old saying ‘you have […]
One of the ever present issue for almost any business owner is how to increase the sale of his or her product. There are various tactics that people implemented over the course of time, however the market is constantly shifting, thus it is impossible to use old strategies nowadays. In […]
Although, the internet offers unlimited opportunities to businesses of any size, there is widespread misconception that becoming professional brand is something only large, international corporations could actually be able to handle. When and why do You Need Professional Brand? No matter whether you are looking to drive more customers online […]
Before you start banging your head over how are you going to get all that money for TV advertising, you should probably think about the alternatives that cost less. There are tons of ways in which you can raise brand awareness for far less money. There are a lot of […]
Millennials are sometimes difficult to understand. They are unlike any generation the world has ever seen before and their numbers are staggering. More than 80 million of the people from Generation Y as they are sometimes called live in the United States and their numbers across the world are even […]
When it comes to advertising, seniors are fairly and accurately represented. From commercials for arthritis medication to… commercials for retirement financial services… Well, maybe they're not so much accurately represented as represented. Sort of. The reality is that Baby Boomers and older generations are often omitted from marketing unless a […]
As a business, recognizing the potential that video content has and the opportunities it could bring to the table for future growth is crucial in this digital age. Written content was once the future of understanding a business and getting information, but now people cannot gather a comprehensive view of […]
Marketing is a crucial part of every business. It helps you get the word out and let people know that you exist. But more importantly, it helps you tell people why they should buy your products or services and what makes you unique. Marketing also gives business owners the opportunity […]
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]