The millennial generation is one of the hardest populations to market to as many industries including healthcare have discovered. Tactics that could easily persuade Baby Boomers and generation X into making purchases seem to have little effect on generation Y. These are individuals who have grown up with mobile devices […]
Tag: marketing
Integrating Marketing with Other Business Solutions
The good news is that the market features dozens of marketing apps, solutions and software products. The bad news is that you’ll be responsible for the integration of those with the other tools that your business relies on. Effective integration is heavily dependent on the tools that you’ve chosen for […]
A Perfectionist’s Guide to E-commerce Startup Marketing
Much like any e-commerce business, startup marketing holds the key to promoting your products to the important customer base. Before getting started, you should pile up your products, take great pictures, write short but hard-hitting content and populate them to your fashion e-commerce site. Now, launch the site and wait […]
Sustainable Marketing strategies
When offering your product to the world, the approach is everything. There are many ways of attracting new users, clients, customers, and followers, and almost all of them are highly adaptable. Since the world of marketing is constantly changing, being updated is crucial, so here are some of the most […]
Practical Business Marketing Tips: 3 Small Things That Actually Matter
The explosion of internet use has created a chance for millions of business owners to increase their presence and reach out to an incredibly higher number of people. However, this possibility has lead to increased competition as well, forcing businesses in different lines of work to take new and creative […]
9 Principles for Maximizing Innovation in Your Business
To remain ahead of the competition, companies need to consistently create new solutions to existing problems. Innovation excites customers, and excited customers remain engaged with your brand. To develop a culture of innovation in your company, take a serious look at the environment where your team works and how […]
Digital Marketing Trends That Work in 2017
Today, consumers aren’t only introduced to services or the products which newly arrive in the marketplace. There are plenty of media stations that are societal, technical gadgets and mobile platforms which keep rotating across an individual. Rather than a physical look, consumers are encircled with a digitally open world that […]
Milky Marketing – 6 Tips For Turning Your Cafe Into Something More
Unless you have been firmly ensconced under a very large stone for the past twenty years, you would be aware of the incredible rise in popularity across Melbourne’s cafe and coffee scene. Indeed, Melbourne is often listed alongside other coffee heavyweights such as Portland and London. With that said, if […]
The new ePrivacy Directive – making life after GDPR tougher?
If you’ve been preparing for the introduction of the GDPR by reviewing the information that’s already publicly available, you may have noticed that a large part of the framework relates to the PECR (Privacy and Electronic Communications Regulations). PECR covers specific rights that individuals have with regards to electronic communications (marketing […]
5 Powerful Marketing Tips for Solopreneurs
If you want to achieve early success as a solopreneur, it’s imperative to implement a powerful marketing strategy that you can rely on at every turn of the road. While some people are naturals when it comes to marketing and related tasks, others have to work harder to get on […]
How to Create the Perfect Google Ad
Google AdWords is an easy program that anyone can use (seriously). Even if you consider yourself a Luddite, Google has made the creation of ads simple with no tricks that seemingly better techies can use that you can’t. It’s a must for improving your SEO game to offer a […]
8 Internet Marketing Trends to Watch for 2017
At the end of each year we begin to look at what the marketing trends will be for the coming year. As 2016 comes to an end, and we look to 2017, this year is no exception. We are on the horizon of big things in marketing. Each year, this […]