The growth of social media has changed the face of online business over the past 10 years, but while sites like Facebook, Twitter and Instagram are cost-effective marketing tools, they can be so much more. Despite being the biggest emerging channel for lead generation, too many businesses are failing to […]
According to a report, more devices remain connected to the internet as compared to people on Earth. The world today is a global village where all of us are connected with each other. The new world of social networking makes space for free sharing of thoughts. The prime component of […]
Social networking sites are simply luring people to reveal a lot of information in order to stay relevant. But at what cost? People are often oblivious to the fact that once a piece of personal information is put online, you can never know for sure who it will go to. […]
Facebook has said that their new facial recognition software can identify faces on a level very close to the human brain’s ability to do the same. We’ll have to wait and see about that. But, it does boast one really interesting new feature: it can identify your face in profile […]
Our world has become chock full of social media networks in which we all are brands. All that you pin, re-tweet, share, like and comment on tells something about yourself to the world. While this can be a blessing as well as a curse, use the social media well so […]
When it comes to the number of users and ad revenue generation, the social media giant Facebook is perhaps the number one competitor of Google. Last year, Mark Zuckerberg thought that it’s time to offer something that their competitor is known for and thus was born a new search feature […]
Growing influence of social media in all types of online activities is undeniable. Started as a way of connecting private users in social interactions, these platforms have expanded immensely, imposing as a powerful marketing tool and a unique new way for various commercial enterprises to offer their goods and services. […]
Facebook traffic as we all know is basically one of the most active and low bounce rated one way traffic to any blog. In October 24 2012, Facebook announced that they've surpassed a staggering 1 billion active users every month… And since this announcement was epic on it own, it […]
Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
Since Twitter launched in 2006, hashtags have become incredibly popular. Now, hashtags can be found on different websites, such as Google and Tumblr, and have revolutionized how businesses connect to customers. Nike, HGTV and many other companies have all led successful marketing campaigns in the years since the tag has been […]
Advertising on social media platforms has taken a number of forms since it has been introduced to the market. In the past year alone, social ad spend has increased by $2 billion to reach $6.1 billion. That’s because about 71% of agencies are using social media ads as part of […]
By now we all know the importance of a social media presence, but many people fail to make the most of this presence. Every time a social media account is created, there is a good chance that it will fall flat, fail to generate engagement, and just be left running […]