Methods of communicating are constantly changing. Up until relatively recently you could only really talk to someone in person, by telephone or by writing them a letter. That was about it. You might have faxed someone or sent a courier to speed things up a little. Then came the internet […]
Tag: business marketing
How Logos Help Develop a Brand
Logos are essential to help reinforce the identity and branding of a business. As a business promotes its products and services, the logo helps to raise awareness and increases brand recognition. A distinctive logo that used on products, marketing materials and packaging becomes an advertising tool of its own. As […]
Marketing Mindsets That Undermine Your Business
Your mindset makes all the difference in the success of your marketing and your business. A mindset is a belief that, in spite of facts to support or refute its validity, we hold to be true no matter what happens. We all have mindsets, some good, some bad. Mindsets can […]
Promoting Your Small Business on Your Own
When starting a new business (especially the smaller ones), people are often disheartened about how they will place the product that they are selling on the market. They fear that their product might not place well and that, as a result, it will not sell well. This is why they […]
Running a Direct Mail Business
The direct mailing business can be a lucrative business to run, given its relative inexpensiveness and the willingness of clients to pay for advertising. As with any business, there are certain things to consider to maximize your effectiveness, including knowing your market, using time-cutting machines like envelope printers or postage scales […]
Deadly Marketing Sins
I was thinking about some of the mistakes I have made in marketing my business and began to delve into why I made those mistakes so I can avoid making them in the future. I came up with a list of "marketing sins" that can keep your marketing from being […]
Strategies to Grow Your Business
For a business to be competitive in its niche it needs to grow continuously. A rapidly improving and changing market ignores companies that quickly stagnate. It is not a good idea to grow your business without a plan or to grow it fast using the wrong strategies, however. Rather, it […]
Why Marketing Is Important For Any Business
It's been almost a year since I started an online business and so far I've learned a lot about businesses in general, one of the things that really has served me is learning that business is simply the process of exchanging money for something, this process, which is called "a […]