Point of purchase merchandising is a marketing strategy designed to quickly grab a customer’s attention and encourage them to buy a product on a whim. With such a short time to capture and persuade a consumer, there are certain important elements of point of purchase merchandising that should be employed […]
Tag: business marketing
The Most Recognizable Company Logos and Brands
Right now, photoreceptors in your retina are processing various wavelengths of light and translating them into colors. Your mind perceives these colors in a way that is very profoundly entangled with emotions. You may not be aware of this, but those who are in charge of making recognizable logos for brand-name […]
How Restaurants Can Use QR Codes in Their Marketing Campaigns?
Mobile marketing campaigns (see successful examples) are becoming so popular that businesses are trying to find new and interesting ways to use mobile technology to market to their audience. This is especially the case for restaurants. Restaurant marketing campaigns are now using SMS messaging to reach their target audience. Despite […]
How to Promote your Business
Starting a business or keeping one afloat is not as easy as it may seem, especially in the current economic downturn. Nevertheless, one should not give up, but move forward and think of a great way to promote their business. Obviously, the goal of a business is to sell products […]
Marketing Is an Important Aspect for the Success of any Business
Be creative in advertising Marketing is a very important aspect of any business as it is directly connected to its success. There are many aspects of marketing such as advertising, public relations, sales and promotions and this provides the necessary help for the companies or individuals to introduce their products, […]
Utilizing New Technology to Make Your Business Better
Sometimes it seems like the world of technology evolves so quickly that it becomes too difficult to even try to keep up with it. Every day there's a new product, website or application that people say will change everything. Though it seems difficult, especially for an established company, keeping up […]
Can Color Trends Build Your Business Brand?
Color can play a key role in your business’s branding campaigns. By choosing the right color, you can evoke a feeling or idea without saying it outright. Consider whether these color trends might work for your company’s personality. Red for a High-Energy, Cutting Edge & Risky Image Red is a […]
Marketing Fairy Tales You Shouldn't Believe
Written By Mark Combs, Cre8iveDept.com Once upon a time there was a brave entrepreneur that went to work everyday, did their job and made ends meet. But all was not well for the entrepreneur, you see he needed more customers and didn't know where to find them. On his way […]
Are Promotional Products Worth It?
So your business has been up and running for a decent length of time-enough to wonder whether you should start venturing into new aspects of marketing. While there are plenty of options out there, one you may consider is promotional product marketing. It is a way of giving away items […]
Can Your Business Benefit From Networking Events?
People are in one of two camps after attending a handful of networking events. They either sing their praises or they regard them as a complete waste of time, but there is more to networking than simply turning up at an event with a pocket full of business cards and […]
Learn The Secret Behind a High Converting Post
If there is a single mistake that I've seen over and over again on various websites is that people think that the more traffic the higher the conversion rate, this may not be necessarily true and the reason for this is that even when traffic is very important for conversion, […]
Strategizing The Branding Activity Of Your Business
Your business plan must have a branding strategy. You must have a written plan to alert customers about your brand. A branding strategy contains a list of tactics and how a business will adopt those tactics over time to apply its brand throughout the company. A good branding strategy shows […]