Post Tagged with: "business marketing"

How to Measure the Effectiveness of Radio Advertising

How to Measure the Effectiveness of Radio Advertising

Running advertisements for your business on the radio can be a very effective marketing tool - and one that is used by firms both big and small alike. It's also an advertising method that continues to be relevant even with the onset of Internet-based marketing campaigns. And what's more, it […]

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Social Media Tricks for the Modern Entrepreneur

Social Media Tricks for the Modern Entrepreneur

The world of business has changed since generations past. Way back in the day, technology seemed to move at a leisurely pace, and the biggest advance over the course of decades was the manual credit card imprinter. Yes, littler more than a few signs in the storefront window advertising low […]

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The Importance of Original Content for B2B Marketers

The Importance of Original Content for B2B Marketers

In a recent article Michael Krigsman wrote: Content is King, but Context is God. He wrote that context is an emerging new trend that is going to take over content marketing. In his interview with a Hubspot CEO, the CEO pointed out how context is the next step in “refining” content… […]

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Popular Brands Delivering the Most Effective Twitter Customer Service

Popular Brands Delivering the Most Effective Twitter Customer Service

Whether you're selling software or shoes, good and prompt customer service is at the heart of every successful business. While we cannot deny the fact that telephone-based customer service still exists, many customers do not get the level of assistance they desire. Consequently, customers (more than ever) are taking the route […]

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Basic Brand Awareness Strategies

Basic Brand Awareness Strategies

Raising brand awareness is not difficult if a combination of the traditional and nouveau methods are employed to accomplish the task. Marketing methods for building brand awareness are endless, only limited by the creativity you employ when you're building your brand awareness strategy. We'll get into more advanced methods of […]

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Ensuring Brand Consistency in Your Online Company Presence-Create a Unified Image

Ensuring Brand Consistency in Your Online Company Presence-Create a Unified Image

Brand consistency is essential for every successful marketing strategy and product placement, especially in a dynamic and highly competitive online business environment. Creating a unified brand or company image on the web will directly boost your marketing efforts and, if properly planned and executed, it will eventually increase your sales […]

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The Benefits of SMS Marketing

The Benefits of SMS Marketing

New digital platforms and technologies provide new options to sales and marketing strategists. Social media networks, email marketing and online video give marketers additional opportunities to initiate conversations with new customers and strengthen relationships with their existing customers. This article takes a more detailed look at SMS marketing and outlines […]

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Contemporary Marketing Trends: Promoting your Business in 2013

Contemporary Marketing Trends: Promoting your Business in 2013

Consumer confidence is on an upward trend in the UK, and this reflects a global theme that is prevalent throughout the U.S. and even developing economies throughout the world. This is contributing towards a worldwide recovery, and offering businesses the opportunity to expand into new and more profitable markets. While […]

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The Multi-functional Ability of Lanyards

The Multi-functional Ability of Lanyards

Given the functionality and personalization level of lanyards, it is a logical choice to use them as a powerful marketing tool. Different types of lanyards are used as a simple neck accessory that has surpassed the high-priced promotional products. These accessories have become today's marketing mainstays. For centuries, lanyards lacked […]

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Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing

Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing

Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]

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Mastering Marketing 101: Be Like a Well-Maintained Car

Mastering Marketing 101: Be Like a Well-Maintained Car

No, I am not trying to sound like the old kung-fu master from a martial arts movie. I’m just saying that you need to treat your business investment like a car; you should take good care of it. I’d like to think that marketing tactics (or marketing strategies, whatever you […]

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Benefits of Custom Lanyards as Marketing Tools

Benefits of Custom Lanyards as Marketing Tools

The functionality of lanyards does not lie in keeping and holding security passes and identification badges only. Lanyards can be customized attractively to complement the branding of your business or any event you wish to organize. This accessory can be used effectively in various occasions and with custom printing services […]

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