Post Tagged with: "business marketing"

Innovate or Die! Improve your Product, Technology, and Message

Innovation

Business never stands still. If you are in a highly competitive industry you will probably have been forced to constantly reinvent what you do and how you do it to stay one step ahead of the competition. If you are in a more stable business you will need to motivate […]

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SEO Aspects to Keep in Mind when Creating Your Website

SEO Aspects to Keep in Mind when Creating Your Website

Search engine optimization (SEO) is often put off until a website is up and running. While it is possible to optimize a website that already exists, there are many benefits for considering SEO as a primary part of the website creation process. The following are six important aspects of SEO that […]

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Launching an Outreach Marketing Campaign the Right Way

Launching an Outreach Marketing Campaign the Right Way

Outreach marketing can be a very valuable tool if used correctly. It’s a great way to add value to your content marketing campaign and drive traffic to your site. For brands that are just starting up, outreach marketing provides a way to expand their audience, develop industry authority, and attract […]

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What Marketing Lessons can Your Business Learn from Musicians?

What Marketing Lessons can Your Business Learn from Musicians?

Often, business owners can be a little single-minded in terms of their approach and strategy. It is easy to understand how this happens, as entrepreneurs become accustomed to the unique mechanisms of their own business and the industry in which it operates. As a result of this, even experienced business […]

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The Most Influential Experimental Marketing Campaigns Ever Pulled

The Most Influential Experimental Marketing Campaigns Ever Pulled

5) Microsoft and the "One Source" The Xbox One had a huge marketing campaign spearheading its release, and Microsoft really went all the way with some of the tricks they pulled from their sleeve. Among those was the "One Source" advertisement for the console, which presented an army of soldiers coming […]

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The Visible Approach to Marketing Products for Women

The Visible Approach to Marketing Products for Women

The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]

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Online Merchandising Strategies

Online Merchandising Strategies

Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]

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The Concept of Advertising in Small Business

The Concept of Advertising in Small Business

Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]

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Top Benefits of SMS Marketing

Top Benefits of SMS Marketing

With most people having mobile phones nowadays, short messaging services (SMS) have become an effective and pocket friendly way of communication. Businesses can greatly benefit from this service by embracing SMS marketing. With your mobile phone, you can either send a message or call someone anytime. SMSs have actually become […]

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What is Marketing and why Is It Important for Any Business?

What is Marketing and why Is It Important for Any Business?

Marketing involves communicating the value of a service or product to its target market in a bid to selling the consequent service or product. Apparently, the target market comprises of the ensuing customers who effectively use products or services. Marketing establishes a link between a business and its customers’ material […]

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Advice on Planning an Exhibition Display

Advice on Planning an Exhibition Display

Exhibition displays provide an invaluable opportunity for business organizations in any industry, enabling them to create a retail experience that effectively brings the customers to them. What’s more, it’s a retail experience that makes the customer or potential client feel as if they are in the driving seat, without all the […]

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High Touch or High Tech Marketing?

High Touch or High Tech Marketing?

The key universal marketing strategy to guarantee success is…there is none. If there was one formula to follow then I think we would all know about it by now. However that's not to say there aren't tips and tricks to perfecting a strategy that works just right for you. Just […]

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