Business never stands still. If you are in a highly competitive industry you will probably have been forced to constantly reinvent what you do and how you do it to stay one step ahead of the competition. If you are in a more stable business you will need to motivate […]
Retail is all about serving the masses. The more people who come through your doors, the higher your revenues are inevitably going to be. As a business that works in retail, your job is to attract all kinds of customers into your store. There are many ways you can do […]
Billions of people use Google and other major search engines to find out more about a product or a service. They are researching harder and more than ever before they spend their money. Statistics have shown that out of the millions of searchers, 45% of them have found something negative […]
Running advertisements for your business on the radio can be a very effective marketing tool - and one that is used by firms both big and small alike. It's also an advertising method that continues to be relevant even with the onset of Internet-based marketing campaigns. And what's more, it […]
Unlike interrupt advertising where ad matter is interjected into the TV program or any other media, native advertising integrates marketing content with a site/service in such a smooth way that it cannot be distinguished from other material there either in terms of style, format, content or placing. Native advertising is […]
While the economic climate is improving, a large number of small business ventures remain focused on consolidation rather than growth. While this a reasonable response to the social and political unrest that continues to play out throughout the world, economists fear that it may trigger a prolonged period of stagnation […]
Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
Take your business card out of your wallet and look closely at it. Are you marveling at its power? No? Maybe you should. If I had to choose just one marketing tool to use the rest of my career, it would be the business card. This little Swiss Army knife […]
Right now, photoreceptors in your retina are processing various wavelengths of light and translating them into colors. Your mind perceives these colors in a way that is very profoundly entangled with emotions. You may not be aware of this, but those who are in charge of making recognizable logos for brand-name […]
In the corporate world, attention has become a currency. To make your business sell, you have to grab the interest of your prospects for you to be able to send your business message and influence their purchasing decisions. While the visual appeal of your promotional prints (lay-our, graphics, images) are […]
Color can play a key role in your business’s branding campaigns. By choosing the right color, you can evoke a feeling or idea without saying it outright. Consider whether these color trends might work for your company’s personality. Red for a High-Energy, Cutting Edge & Risky Image Red is a […]
People are in one of two camps after attending a handful of networking events. They either sing their praises or they regard them as a complete waste of time, but there is more to networking than simply turning up at an event with a pocket full of business cards and […]