In business today, branding is one of the essential aspects all organizations need to consider, no matter how big or small they might be – it is no longer a necessity just for big companies and enterprises. This is because there are now so many companies operating in all kinds […]
Tag: advertising
Ad Blocking: A Savior or a Problem?
Currently, there is a lot happening in the industry and one of them is ad blocking. Depending who you are (A customer or an advertiser), you might consider it as a savior or a budding problem. Well, both the points make sense, to some extent. No matter who you are […]
The Benefits Of Signage And Billboard Advertising For Your Local Business
Outdoor advertising can take many forms, when we talk about signage we mean visual graphics design to grab attention. Wikipedia says, “Signage is the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy”. […]
The Importance of Outdoor Retail Signs
Retail is all about serving the masses. The more people who come through your doors, the higher your revenues are inevitably going to be. As a business that works in retail, your job is to attract all kinds of customers into your store. There are many ways you can do […]
Is Your Mobile Strategy Working?
Today, most businesses realize that to maintain relevance and connect with the modern consumers they need a great mobile app. In fact, 91 percent of the top 100 brands in the world have already released mobile applications, according to the Guardian. And many small companies are also trying to get […]
Top Benefits of SMS Marketing
With most people having mobile phones nowadays, short messaging services (SMS) have become an effective and pocket friendly way of communication. Businesses can greatly benefit from this service by embracing SMS marketing. With your mobile phone, you can either send a message or call someone anytime. SMSs have actually become […]
Advice on Planning an Exhibition Display
Exhibition displays provide an invaluable opportunity for business organizations in any industry, enabling them to create a retail experience that effectively brings the customers to them. What’s more, it’s a retail experience that makes the customer or potential client feel as if they are in the driving seat, without all the […]
How to Measure the Effectiveness of Radio Advertising
Running advertisements for your business on the radio can be a very effective marketing tool - and one that is used by firms both big and small alike. It's also an advertising method that continues to be relevant even with the onset of Internet-based marketing campaigns. And what's more, it […]
The Importance of Advertising for Your Business
If you have already figured out what kind of business you are going to start, and you are doing well, then you should try to keep it going forward and gradually growing. There is a great number of things that you should take care of, starting from being responsible and […]
Popular Brands Delivering the Most Effective Twitter Customer Service
Whether you're selling software or shoes, good and prompt customer service is at the heart of every successful business. While we cannot deny the fact that telephone-based customer service still exists, many customers do not get the level of assistance they desire. Consequently, customers (more than ever) are taking the route […]
Native Advertising Methods
Unlike interrupt advertising where ad matter is interjected into the TV program or any other media, native advertising integrates marketing content with a site/service in such a smooth way that it cannot be distinguished from other material there either in terms of style, format, content or placing. Native advertising is […]
The Most Recognizable Company Logos and Brands
Right now, photoreceptors in your retina are processing various wavelengths of light and translating them into colors. Your mind perceives these colors in a way that is very profoundly entangled with emotions. You may not be aware of this, but those who are in charge of making recognizable logos for brand-name […]