Marketing

4 Quick Fixes That Will Double Engagement on Your Blog Post in 2017

Do readers comment on your blog posts? Do your blog posts get huge shares on social media?

With more than 2,540,435 blog posts being written every day, is it easy to stand out from the crowd and keep the readers hooked to your blog post?

The answer is a big resounding ‘NO’.

Blogging Quickdixes

In today’s post, I’ll discuss with you 4 quick fixes that will double engagement on your posts, if not triple.

After reading this brief guide, you will be able to write awesome blog posts that your readers will love to read, comment, and share.

As you know, a blog post has four sections – Headline, Introduction, Body, and Conclusion. To write a blog post that readers love to consume and share, you need to master each section.

Let us start with Headline.

A Headline Is the First Impression – Make It Great

As rightly said by Brian Clark in his post on Copyblogger,

“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”

A headline is the most important part of your blog post. It can make or break your blog post. Good headlines are like a magnet pulling readers to your blog post. If your post doesn’t have a powerful headline, nobody will click your headline, meaning nobody will read your post.

No blogger on the earth wants this. Here is a quick fix to write catchy headlines.

Write a headline with:

  • Number
  • Interesting adjective (Interesting, strange, effortless, awesome, etc.)
  • Unique rationale (Facts, ideas, ways, reasons, etc.)
  • Use What, Why, When, How

And never forget to make an audacious promise in the headline of your post.

Examples of some enticing headlines:

‘3 Effortless Ways to Getting Ideas for Your Next Blog Post’

‘How You Can Get More Comments on Your Blog Post’

After getting the headline right, you should write an irresistible introduction for your blog post.

Introduction Is an Invitation to the Party – Make It Irresistible

Leading Internet marketer, Neil Patel succinctly encapsulated the importance of killer introduction in his post,

“If your introduction is weak, it’ll discourage the reader from reading further – even if the title was captivating.”

The best way to write Introduction is to use hook, transition, and thesis technique.hook, transition, and thesis technique.

Hook pulls readers to your post.

Do readers comment on your blog posts?

Do your blog posts get huge shares on social media?

Transition connects the hook to the post and explains the title.

With around blog post being written every day, is it easy to stand out from the crowd and keep the readers hooked to your blog post?

The answer is a big resounding ‘NO’.

In today’s post, I’ll discuss with you 4 quick fixes that will double engagement on your posts, if not triple.

Thesis summarizes the topics and tells readers why they should read your blog post.

After reading this brief guide, you will be able to write awesome blog posts that your readers will love to read, comment, and share.

Body Is Meat – So Make It Delicious

As rightly explained in 121 proven blogging tips every blogger must follow in 2017,

“Without an engaging body, your blog post won’t leave any impression on the readers no matter how much great your headline is and how much killer your intro is.”

Here are top five tips that will help you write engaging body part of your blog post:

  • Use data, statistics, quotes from the authorities and cite the sources
  • If you have presented a problem, the body must address it
  • Use short sentences, short paragraphs, and bullets in the body of your post
  • Use subheadings to make it easy-to-scan
  • Offer insight in the body of your blog post

Remember: catchy headline pulls the readers, killer introduction encourages them to read further, and engaging body keeps them in the fold.

Conclusion Is not the End – It Is a Start for the Next Step

For some bloggers, writing conclusion is the hardest part. As rightly pointed out in a blog post on Hubspot,

“If your conclusion is lame, then the whole piece falls flat.”

To make a lasting impression on the readers’ minds, you should write powerful conclusions. Luckily, it is not that much difficult to write great conclusions if you follow some basic rules. Following are 5 tips on writing powerful conclusions:

  • Make your conclusion short – not more than 7-8 lines
  • Summarize the post and ask for comment
  • Offer next step to your readers
  • Your conclusion must have a strong call-to-action
  • Read the conclusions of great posts to master the art of writing powerful conclusions

Conclusion:

To write a great post, you should learn to write catchy headline, killer intro, engaging body, and powerful conclusion. The best way to master each of them is to learn from the masters. Make a habit of reading daily. This will certainly help you.

Do you want to tell any other quick fix? Do share your thought in the comment section.

Like this post, please share it on your social channels.

If you have any questions, please ask below!