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Education

Pros and Cons of Using Lecture Capture in Higher Education

Is recording lectures becoming a must-have thing in higher education, or does the practice pose too many pedagogical and technical challenges? A massive thanks to technology for providing a convenient method of teaching: lecture capture. Recording lectures has now become an essential part of education. We witness many institutions embracing […]

Marketing

4 Quick Ways to Increase Website Traffic

Website traffic is the only thing that matters in the digital realm. If you have plenty of it, chances are, you are at an advantage against your competition. But the reality is you have little control over how your web visitors behave. You could have thousands of eyeballs on your […]

Services

Why Streaming Services Won’t Replace Cable TV

Streaming is a cost-effective alternative to a hefty cable subscription. Starting as low as $15 per month, most of the consumers are shifting toward cord-cutting. The reason is obvious that streaming services offer ease, convenience, and cost-effective solutions to provide entertainment. As much as 80% of American households have a […]

Marketing

5 Effective Ways to Convert More Leads

Converting leads into customers can be difficult without using the right strategies. One of the quickest ways to increase conversions is to make sure leads are valid potential customers. Looking at customer personas, customer behavior and metrics like conversion rates can help businesses to minimize the time they spend reaching […]