Thursday, April 25, 2024
It is a heartbreaking thing when your spouse passes away after decades of marriage. After the grieving period and the loneliness sets in, you may toy with the idea of dating again but the idea terrifies you. After all, you have been with the same person for so long and […]
What is the fastest way to reach the house of your dreams? Next to construction, luckily for us there is self-construction. The difference is that by construction we mean that somebody else is doing the job and we are paying them, while self-construction means that we are building a house […]
Our everyday experiences, our stories, make us who we are. “After nourishment, shelter and companionship, stories are the thing we need most in the world.” Philip Pullman. storiesfromacottage.com loves stories and has created a website for you to tell your story and read other people’s stories. The idea for the […]
Small business owners have a need to remain productive to maintain competitive in what can be a tough industry. When your staff are working long hours and struggling to keep on top of paperwork and you realise your customers are not getting the attention they deserve, it's probably time to […]
Cloud computing has moved from being “a nice idea that could help a company” into “we have to take advantage of this, now.” If you are looking into a cloud service provider that will be the most helpful, safe, and secure, here are some helpful hints and ideas to consider […]
The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
As information technology (IT) organizations struggle to deliver applications to their business customers, they are increasingly more open to implementing new approaches to project management. One such approach is using an IT project management office (PMO). A strong PMO can benefit an organization in many ways. The primary benefit is […]
The rules seem to change constantly and are not always easy to interpret. As the sales manager, and as a representative of your organization, you must actively support the adherence to all legal guidelines regarding employment practices. These laws and regulations were put in place to prevent some past questionable […]
A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]
It is recommended that trend analysis be used when evaluating the balance sheet, income statement, statement of cash flows, and ratios. Ideally, five years' worth of data should be used. Trend analysis is the comparing of key ratios from each year against industry norms to pinpoint movement toward improvement or decline in […]
There are seven key questions in strategic planning, both for you and for your business. These are questions that you need to ask and answer over and over, throughout your career. Sometimes a new answer to any of these questions can dramatically change the direction of your business and your […]
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]