Leads, Leads, Leads! As a B2B business house, your website is one of the most important channels for filling your pipeline. Potential and current customers interact with your website at every phase of the buyer’s journey, whether they are binging on early-stage research, or making a final purchasing decision. It […]
Ranking on Google is just like a grand board game, where Google is the game master knowing the rules. But you can observe how the pieces (websites) move across the board, and place your own pieces making random moves, then observe how your pieces respond. The more moves you make, […]
WordPress is one of the most popular content management systems in the world. The platform holds more than 60% of the CMS market share, with over 30% of all websites on the web using the CMS. It should come as no surprise then, that the platform is heavily targeted by […]
SEO is the best way for many marketers and business owners to reach their goal easily and quickly. Creating a suitable SEO plan is an essential task because it helps you to increase your website rankings on leading search engines. If you face any challenges while sprucing up the SEO […]
Video content is one of the integral elements of content marketing not just in the current year (2017) but it has been ever since digital marketing struck roots. And what better platform to market your content than YouTube. This is one of the leading platforms that allow you to share […]
Running an online store is quite challenging and even more is the task of designing and developing the same. Choosing Magento as the platform, of course, minimizes the humongous efforts as Magento has really some impressive features that make it a favorite of online merchants across the world. However, there […]
Social media rules the day for businesses when it comes to customer engagement. Nowhere else can companies interact with their clients on such a personal and visible level. From your Facebook marketing plan to your Twitter feed, following these key strategies can make your company more appealing to current and […]
Few of the many crucial steps towards the success of a business are the thorough observation and managing website visitor's data. No matter what kind of site you run it's either a simple weblog or a startup, as an owner you should keeping track the visitors log every now and […]
SEOs have been advising Internet marketers to diversify their links to future-proof their SEO rankings. The reason why is because building a diverse link profile looks natural to the search engines. In comparison, a link profile that's built around the same kind of links looks artificial and runs the risk […]
As the popularity of email communication continues to rise, marketers and managers forget to pay attention to one particular type of email: newsletters. While newsletters are a great way to engage with customers, provide them with extra information, and boost conversions and sales, if not done right, they can make […]
As fast as the days and season might change, the trends in SEO change faster. But unlike the changing daylight and rise and fall in temperatures, the shift in SEO trends can be extremely hard to track. Unfortunately, for most businesses, there’s usually no way of knowing whether your SEO […]
Attracting web traffic is key to the majority of marketing plans. Whether you’re running a tourism business or setting up a travel blog, compelling content is the way you can get new visitors and bigger audiences to your site. But it’s a saturated market out there. There are endless blogs […]
