Search Results for "directly"

Leadership

How to Create a Motivational Environment

One of the great misconceptions is that you can motivate people. You cannot. Think about motivational speakers. Is the company really any different after they speak than it was before? Probably not. The enthusiasm was based on pure emotional energy, not on a change of mindset. It is not playing […]

Marketing

How do I Sell Products Produced by Others?

The short answer is indirectly, and with a very light touch. We have all hit sites that seem like nothing but a catalog of stuff being sold. Flashy, blinking banners. Bellowing sound, if you allow it. I don’t know how they can sell anything. I run quickly without even a thought […]

Management

Basic Elements of an E-business Model

The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]

Electronics

The Anatomy of a Compact Camera

Form factor is a primary consideration when shopping for a compact camera. Is it small enough to accompany you during your daily life? You’ve wasted your money if your point-and-shoot is at home on the dresser when your child takes his first steps at grandma’s house. These devices are intended […]

Advertising

Forms of Advertising

Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]