Even taking into account styles, attitudes, and personalities, customers’ goals are not as arbitrary as one would imagine. Two factors influence what goals customers seek and the market segments they belong to: the characteristics of their organizations and their positions. Using these two factors helps you to suggest goals that […]
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The Importance of the Management Team in Successful Companies
It is important that the founding team be staffed by people with experience in technology and business. This is one of the main reasons why success stories of companies established and managed over time by only one entrepreneur are rare. In most cases, even when the venture has only one […]
How do I Sell Products Produced by Others?
The short answer is indirectly, and with a very light touch. We have all hit sites that seem like nothing but a catalog of stuff being sold. Flashy, blinking banners. Bellowing sound, if you allow it. I don’t know how they can sell anything. I run quickly without even a thought […]
Home Fitness vs. Gym Membership
It's the age old question - would my money be better spent on home fitness equipment or on a gym membership? You cannot deny that neither of these choices are overly cheap, but it is important that you spend your money wisely otherwise you may end up regretting your decision. […]
The Concept of Advertising in Small Business
Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Patents-Principles and Registration Prerequisites for Obtaining a Patent in The US
A patent is the protection afforded by the law to ideas. The protection of intellectual property is founded upon the need to balance among the inventor’s right to his or her invention, the desire of the human society to encourage entrepreneurship and innovation, and society’s need to use the invention […]
How E-operations Can Boost Revenues?
Today, there is one idea that is transforming how we conduct business: that idea is e-operations. Once just a theoretical concept discussed by academics, e-operations has now become a core topic at business schools, a key element of some MBA courses, and, more recently, a subject for consideration in popular […]
Google Carrier: Is Google Going to be the Next AT&T?
Will Google Android phones soon be using Google Carrier? Google’s long-term plan may go beyond Google Fiber and result in a fully-fledged Google telephone network. This could have widespread ramifications for Android users and even the global telecommunications market. Even more intriguing, it may actually be inevitable. Google Phones Without […]
Reasons to Use Yellow for a Sunny Home
If you want to keep the sun in your home all year round, here are a few delightful ideas that will brighten up your entire place and, in particular, your living room, kitchen and bathroom. The yellow colour is very lively, energetic and refreshing. It shines with optimism, enlightenment and […]
B12 Injections: Cyanocobalamin and Methylcobalamin Explained
When purchasing B12 injections, there are many choices. Often, the most economic product is most appealing. The names might seem interchangeable as long as they contain the vitamin you need. However, it shouldn't be assumed all vitamin B12 injections are created equally. Cyanocobalamin and Methylcobalamin are two very different things. […]
Useful Tips to Prevent Lips Discoloration
It is a universal desire for all females to have those perfectly colored, luscious and voluptuous lips. Why wouldn’t one want to have that natural pink tinge that makes your lips look all the more attractive. But the main problem that arises is lips’ tendency to get damaged quite often. […]