The food scene has moved on to become a part of our lives that holds such a strong emphasis. If you looked at the trends fifteen years or twenty years ago, homemade food was the way to go; when we spoke of healthy eating. But, with time, we brought in […]
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Dos and Don’ts of Owning a Franchise
When you decided to open a store, you decided to take on the responsibility of owning your own business. First, congratulations on stepping into the independence of being your own boss! Owning a franchise can mean a lot of work, and once the initial set-up and training is over you […]
How to Turn Your Software Startup Into a Successful Brand
When it comes to dreaming big, every single person on this planet is in the lead. Who of course, doesn’t dream of uncountable riches and undying success in his/her life? However, things that are worth achieving are not so easy either. One needs to put in a lot of brains […]
Website Usability VS. User Experience
The success of a website boils down to two primary factors: Usability and User Experience (UX). While some people believe that these two terms mean the same thing, they are actually quite different from each other. This article highlights the key differences between user experience and website usability to help […]
6 Ways to Optimize Multi-Location Pages for Local SEO
There are ultimately 6 specific target strategies for how to optimize multi-location pages for local search engine optimization (SEO). Each individual strategy has its own inherent value and worth. And when used in conjunction with the mission of better utilization, more site traffic can be produced. 1) Include Name, Address […]
Protecting Your Website from Hackers
With over one billion websites online, there are over 10,000 sites daily being sequestered by Google alone for being compromised. Hackers severely impact online business practices each and every day. The stealth and determination with which cyber attacks are progressing means that companies need to take control of their website […]
Marketing to Millennial Generation Consumers
Start with this: you already know what doesn’t work. That list includes just about every arrow in the quiver of the traditional marketer, from print and television ads to banner ads on the web (that, let’s say, they have never actually clicked on) and pretty much every other intrusive plea […]
How to Maximise the Value of Your Corporate Gifts
The concept of corporate gifting is a necessary part of the business world, but despite its prevalence is still something that so many businesses get wrong time and time again. There are many businesses who offer things like the cheap corporate branded pen, but when it comes to corporate gifts […]
Achieving a Balance as Mobile Ad Spend Projections Rise
This is the age of technology. It’s almost unheard of to come across a person who doesn’t have a mobile phone these days. In fact, the majority of consumers, business people, students, parents, and well – everyone – lives and swears by their smartphones. This relatively new industry is the […]
Stellar Design Ideas to Combat the Boring Office Space
Your daily routine can feel more like a prison sentence if you’re forced to work in a dull office space with zero flair. You’ve no doubt seen offices with bland coloring, sterile arrangements, and uninspiring furniture that was plucked from some mass produced purgatory. Thankfully, that doesn’t have to be […]
Blue-Chip Principles to Create an Effective Website with Relatively Limited Budget
Whatever may be the size of your business, website is a very important part of it. However, having an attractive web page is no longer enough, it needs to toil actively by attracting new customers and driving your company forward. Few of the small businesses or the startups are ready […]
How to Be Brave When Launching a Startup?
Launching a startup can be fearsome as you invest your finances in the business. But more than the money, you have put in your emotional investment in the business. Therefore, it is natural to feel a little concerned when you are launching a startup. However, it should not stop you […]