Finally, 2017 is here. A new year, a time to start on new things. This is the time when most of the business owners mull over setting in place new and better marketing strategies for the growth of their businesses.But how do you know which marketing technique to adapt onto […]
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5 Proven Business Practices to Improve Sales
In today’s highly competitive business landscape, a solid sales strategy is highly essential. Knowing how to promote your products and tap into customer interests is key to meeting sales KPIs. At the same time, developing innovative ideas will help you get past competition and build your brand name. So how […]
Towards Greater Cyber Security with Big Data Analytics
Companies that are using big data and analytics are found to experience a considerable mitigation of cyber attacks. This is established by MeriTalk’s new US government’s survey wherein 84 percent participants confirmed use of big data to prevent such attacks and 90 percent confirmed reduction in security breaches. It can […]
What Are Your Goals in Terms of Your Reputation?
What would you like your reputation to be? Without a goal in mind, there is no point engaging in online reputation management, unless you know what you are managing. You can’t be vague about this either, saying you want “a good reputation”. You have to define it! You also need […]
Omni-channel vs. Multi-channel Marketing
You could almost mistake it for a distinction without a difference. In fact, some of the most seasoned marketing professionals have been known to do just that. However, the devil is in the details, and the fact is that omni-channel marketing and multi-channel marketing – two hot topics in the […]
5 Things That Can Go Wrong with Influencer Marketing And How to Avoid Them
Influencer marketing is a cost-effective way that you can get your brand out in front of more people, generate more business, get more positive reviews and testimonials from customers, and broaden your customer base. But there are certain mistakes and things that can go wrong when you implement an influencer […]
Tips to Phase Others Out of Competition at a Corporate Exhibition
Corporate exhibitions offer you the opportunity to showcase your latest products and services to an interested audience. However, the challenge comes in standing out from your competitors. There’s only a few hours in an exhibition and you want to be sure you’ve used them properly. Standing out from your competition […]
8 Internet Marketing Trends to Watch for 2017
At the end of each year we begin to look at what the marketing trends will be for the coming year. As 2016 comes to an end, and we look to 2017, this year is no exception. We are on the horizon of big things in marketing. Each year, this […]
6 Ways to Prepare Your Business this Holiday Season
The holiday season is fast approaching, and people are already hustling for gifts and things to buy. At this time of the year, it could get very hectic for some businesses since lots of people flock everywhere to get their hands on sale items. Do not miss out any single […]
5 Myths About FinTech Banking
The ecosystem of the financial industry is changing tremendously. Fintech startups have earned a great success in the financial words and nowadays the words digitization, the blockchain, platform, transformation, augmented, cryptocurrency, biometrics, omnichannel and disruption don’t sound surprisingly as they might have sounded years ago. Many large startups made a […]
Hidden Ways To Increase Factory Uptime
The world of manufacturing varies greatly from one industry to the next. Skill-level of the workers, the number of and potential for bottlenecks, and wildly differing production schedules are just a few of the things that coalesce to make one plant so different from the next. What they do all […]
3 Bold Strategies for Digging Deep into Your Competitors
Today, I want to talk about a sometimes forgotten piece of owning a business – knowing your competition. Running your own business can be a wonderful thing: be your own boss, make your own hours, do things your way. While there are certainly many upsides to running the show, it’s […]