The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
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The Three Phase Change Management Framework for E-Business Transformation
Phase I -: People It is very important to have a few champions who can spearhead the change process. If a company finds that there are no existing employee members who can own the e-transformation process, then the company needs to recruit from outside. These champions are not only visionaries […]
The Concept of Advertising in Small Business
Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Google Carrier: Is Google Going to be the Next AT&T?
Will Google Android phones soon be using Google Carrier? Google’s long-term plan may go beyond Google Fiber and result in a fully-fledged Google telephone network. This could have widespread ramifications for Android users and even the global telecommunications market. Even more intriguing, it may actually be inevitable. Google Phones Without […]
Top Craziest Construction Accidents in History
OSHA has encountered some significant worker safety violations over the lifetime of their organization. Many of these violations were preventive and actually saved workers from serious injury or death. All of OSHA mandated safety procedures are important to the longevity and prosperity of hard-working manufacturing, construction, and test research workers […]
The Formal and Informal Aspects of Project Management
There are two main types of project management: formal and informal. Formal project management supposes generating of well-crafted plans and implementing them while informal management is concerned with coordination and motivation of staff to achieve general objectives Formal project management Formal project management involves strategic planning of projects, which is […]
What is a MLM Lead System
In MLM marketing the most important factor is the MLM lead system. Without it, there is no possible way to expand your marketing and hence your network. You should devote all your resources in working with the lead system. This way, while working with the system, you can watch your […]
The Retail Marketing Sector in India
Indian retailing is poised at an inflexion point and is predicted to witness major changes in the recent years to come. Domestic major retail players have announced aggressive expansion plans and a number of multinational retail chains are making their entry through various routes. This competition is bringing in new […]
Transparent Marketing Secrets for Women
A transparent approach guides marketers to go beyond the obvious and truly tailor programs for the community they want to reach. Here are some secrets used by the best transparent marketers in the business: 1 SHOW HER “REAL” WOMEN AND RELATABLE SCENARIOS For the last twenty years, in survey after […]
Top Reasons to Hire a Maid
Why do you need a maid for something you do yourself? It is not actually a bad idea. Often people are too busy to keep up with their cleaning, causing germs and bacteria to build up. This could lead to sickness and uninvited guests like bugs or even worse mice! […]
Cost efficient IT Solutions for Developing Business
Usually when people start their online entrepreneurships, regardless if it is just an expansion into the online market or if it is a strictly online business venture, they start with a basic setup and are optimistic about the expenses they are going to have to invest into their IT department. This […]