Search Results for "consumers"

Branding

Different Types of Branding Techniques

Producing promotional products and corporate giveaways have become an essential component of every business’ branding and marketing efforts. Since these products are very affordable and are really effective in attracting the attention of consumers, more and more companies from small time players to large corporations have adopted them as part […]

Automotive

Ford: History Of The Mustang

The American muscle car has a cult following, but few cars are as popular or iconic as the Ford Mustang. In 1964, the General Manager, Lee Iacocca, envisioned a small, sleek sports car to out-do the competition; he did one better. In 1964, Ford created an entirely new breed of […]

Green tech

It’s Energy Star Certified… So What?

We've all seen it before when shopping for electronics, home appliances, or perhaps even when entering a building - that blue star that proudly proclaims that what you are buying is "energy star certified." Most of us, based on context, have come to figure out that this has something to […]

Shopping

The Growth of Online Shopping in India

Where can you find a puppy, a roomie, a job, and spare auto parts with equal ease? Online of course! Online shopping is the prototype now and India has joined the bandwagon of a flourishing e-commerce business and this is pretty evident from the sky-rocketing numbers of internet users in […]

Automotive

Ford’s Massive Growth In Asia

A century after unveiling its first vehicle in the U.S, Ford recently announced its Asian operations are currently worth $15 billion. That amount accounts for around 20 percent of Ford's current value on the market. This is the first time that Ford's assets in Asia outweighed those in Europe. None […]

Mobile devices

Hudl-The New Tablet from Tesco

One of the largest retailers in the United Kingdom has launched its low cost affordable hudl tablet to compete with Amazon and its Kindle Fire. As surprising as it may seem, they made this viable. The strategy is good since Tesco also launched its own VOD TV service and online […]

Mobile devices

iPhone 5 or Samsung Galaxy 4S? Which is Better?

While the smartphone market has experienced considerable growth during the last five years, there are signs that this may be beginning to lose momentum. According to market research firm Nielsen Holdings NV, smartphone penetration in the highly influential Asia-Pacific region is now approaching saturation levels and showing considerable signs of […]