Search Results for "consumers"

Marketing

The Benefits of SMS Marketing

New digital platforms and technologies provide new options to sales and marketing strategists. Social media networks, email marketing and online video give marketers additional opportunities to initiate conversations with new customers and strengthen relationships with their existing customers. This article takes a more detailed look at SMS marketing and outlines […]

Loans

Understanding Personal Loan Interest and How It Works

Personal loans can be tricky to understand. For many consumers, overlooking critical aspects of the loan contract or failing to understand certain terms can cause problems down the road. Understanding how personal loan interest works is a big part of solving this problem. The issue of loans and interest rates […]

Advertising

Advertise Your Business Through Packaging

Remember the 4 Ps of business– product, price, place and promotion? Yes, they're an important part of the marketing mix that we studied in textbooks, but some entrepreneurs have turned their companies into million-dollar businesses by focusing on the 5th P - packaging. A prime example in the form of […]

Small business

Building a Business on a Shoestring Budget

The world economy is constantly changing, thanks primarily to the fluctuating fortunes being experienced by both developed and emerging economies alike. While 2012 saw the continued emergence of developing economies such as China, India and Brazil, for example, this year has seen more established nations such as the UK and […]

Marketing

Unbeatable Ways of Drumming Up Your Business in 2013

In these hard economic times, many businesses are feeling the pinch and need extra clients to plug rising costs and falling revenue. Problematically, a decent marketing strategy to lure in these new clients costs money—meaning that businesses need to really examine how effective a marketing strategy will be and what […]