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SEO

Google RankBrain: Everything you need to Know

SEO, also known as Search Engine Optimization. If you own or manage a website then chances are that you’ve heard of the term before. SEO is one of the most effective digital marketing tactics when utilized correctly. However, it is highly technical and can take years of practice, trial, and […]

Marketing

Effective Business Promotion Tactics

With almost every business having a website, competing for online attention is increasingly difficult. The best place to promote your brand is on your website. There are several website marketing techniques that will give you an edge over your competitors, the most effective ones being: Pay-per-click Pay-per-click (PPC) is a […]

SEO

4 Common services included in SEO packages

Contracting an SEO agency or consultant to do your SEO can be very tricky, especially for someone who doesn’t have a marketing background. In addition, the role of an SEO consultant is constantly being redefined by client expectations and industry developments. There are many individual activities that make up an […]