The biggest shopping season of the year is upon us and on cue, retailers are revving up their marketing strategies in attempt to take advantage of the spending frenzy. Whether you sell to customers online, in the real world, or through a combination of both, the opportunities to cash in […]
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Advantages of a Private IP Address for Your Business
What is an IP address? An IP address is the address or a numerical label assigned to each device attached to a computer network that uses IP (Internet Protocol) for communication. Generally there are two functions of an IP address: Network interface identification or hosting, and Location addressing […]
Strategize Your Content Marketing
If you live in Great Britain, you get used to the constant criticism about British food. Great Britain is not noted for its haute cuisine. The French come and sneer, the Germans come and scoff and the Italians come and smugly open their own restaurants. Therefore, it is a little […]
The Benefits of SMS Marketing
New digital platforms and technologies provide new options to sales and marketing strategists. Social media networks, email marketing and online video give marketers additional opportunities to initiate conversations with new customers and strengthen relationships with their existing customers. This article takes a more detailed look at SMS marketing and outlines […]
Protect and Improve Your Company's Online Reputation
Before the Internet, it took years of good customer service and advertising to create a successful business. Now, with the addition of social media like Facebook, Twitter, Yelp, LinkedIn and Pinterest, getting a company noticed is easier than ever before. But with great power comes great responsibility, and while word-of-mouth […]
Advertise Your Business Through Packaging
Remember the 4 Ps of business– product, price, place and promotion? Yes, they're an important part of the marketing mix that we studied in textbooks, but some entrepreneurs have turned their companies into million-dollar businesses by focusing on the 5th P - packaging. A prime example in the form of […]
Building a Business on a Shoestring Budget
The world economy is constantly changing, thanks primarily to the fluctuating fortunes being experienced by both developed and emerging economies alike. While 2012 saw the continued emergence of developing economies such as China, India and Brazil, for example, this year has seen more established nations such as the UK and […]
How Does a Business Stay Ethical in Hard Times?
The Guardian recently ran a story on The Co-operative Bank, asking the question: “when does an ethical business stop being ethical?” Co-op Bank, after all, just shocked its bondholders twice, first by asking them to absorb losses as Co-op Bank prepared to put its shares on the stock market for […]
Is it Illegal to Scrape RSS Feeds?
Using RSS feeds is a great way for people to promote their blogs and websites. However, some people are taking advantage of these feeds and using them to fill their own websites with content. Bloggers and website owners want people to visit their websites, and they will use a number […]
How Securing Your Intellectual Property Boosts Your Marketing
The link between intellectual property and the marketing of your small business might not be readily apparent, but it exists, and it is vitally important. Your intellectual property, and protecting the rights surrounding it, can help you create an exclusive brand, and a unique place in the marketplace that none […]
The Benefits of Video Production to Your Local Business
Business is part and parcel of life, at least for as long as it lasts, and the objective of every business is to make profit and hence succeed. Success however doesn't come easy in the business world owing to the high competition, and you have to stand out among your […]
Common Video Marketing Mistakes
Videos are taking over the Internet. Each minute there are one hundred new hours of video uploaded to YouTube. That means in creating your marketing, if you don't have any video, you're probably the last one on the boat. If you are using video, there are some common mistakes you […]