If a company is attempting to present potential consumers with their products and services without possible distractions or the hassle of dealing with retailers then direct marketing would be the most efficient route to explore. Direct marketing is simply the business of selling items straight to the public, say for […]
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Marketing involves communicating the value of a service or product to its target market in a bid to selling the consequent service or product. Apparently, the target market comprises of the ensuing customers who effectively use products or services. Marketing establishes a link between a business and its customers’ material […]
Sometime between six and seven million years ago a species known as Sahelanthropus tchadensis stood and walked on two legs in Western Africa. This monkey-looking animal's first small steps set off an evolutionary chain reaction that led to the birth of Homo sapiens, otherwise recognised as today's Mr & Mrs […]
Most businesses realize the power of search engine optimization (SEO), but some get a little over-zealous and repetitive in their efforts. With 2013 bringing a rise in penalties due to Google’s Penguin 2.0 update, now is the time to rethink your SEO strategy and marketing efforts. Namely, you’ll want to […]