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Business planning

Strategy Innovation vs. Strategic Planning

If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]

Leadership

The Modern Face of SEO: How to Become a Thought Leader

While the reports of SEO’s demise may have been greatly exaggerated during 2013, there is little doubt that its fundamental nature and delivery mechanisms have changed considerably with the advent of content marketing. This year will finally content marketing emerge as the primary aspect of business outreach strategies, with Econsultancy’s […]