We're long past the point where companies can choose whether or not to invest in digital marketing. There may have been a few years there when only the savviest businesses were interacting with customers on social media or using their website as a blogging platform. But now it's painfully clear […]
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Strategies for Managing Your Online Reputation
The first page of Google can make or break you. If anything bad appears on this page, whether it's true or not, it will destroy you. Anything which comes after the second page largely doesn't matter because nobody goes there anyway. There are professional agencies which can manage your online […]
How to Increase the Traffic to Your E-commerce Website and Make it Effective
So let's say you have a store. It's nothing fancy, just a small little corner store where you sell this and that. Things have been going well ever since you first opened shop about 20 years ago, but you've starting to notice something. All of your competitors (the other this […]
How to Make Your E-commerce Site Conversion Friendly
There have been many changes observed in ‘customers' purchase behavior' in recent years. Gone are those days, when an ecommerce site loaded with impressive graphics, informative content and customer-friendly features was enough to convert the visitors into paying customers. Nowadays, apart from incorporating the previously mentioned things on the sites, […]
How to Thoroughly Spy on Your Competitors
As many of you already know, numerous individuals that have blogs currently ranking on first page of different search engines are doing all they can to keep their respective rankings. This means, there are specific and effective link building strategies that your competitors are using currently to outrank you in the SERP, […]
Basic Rules To Make an E-Commerce Shop Customer-Friendly
Having a stunning website, studded with pretty catalogues, amazing photographs, and illustrations isn't the way to earn money from a web-based business. Many other factors help a website becoming successful and a home to the customers. Whether it's the load speed, cross browser compatibility, one step checkout, or the payment […]
A Crash Course into Search Engine Marketing Jargon
Search engine marketing is becoming more and more of an influence within the way business is done on the internet. For the past several years, search engine optimization has been understood by the general public as something that runs in the background, behind the sites we know, love to visit, […]
What You Need To Know About Google Penguin 2.0
Is your website having trouble with the recent Penguin update? You are not alone. Other websites from white-hat seo websites to black-hat seo websites are also having the same trouble with the dreadful Penguin. Most websites’ seo campaigns have stopped to learn about this Penguin update and to modify their seo […]
Online Marketing and SEO Tips to Drive More Customers to Your Site
Your customers are moving. Not house to house, but from one shopping mindset to another. The days of phone books and physical window shopping are slowing down. They’re not gone and might not ever disappear completely, but if you want to be where your customers are, you’ll follow them, and […]
Online Banner Advertising Tips
Making an online banner and running an advertising campaign can be tricky, especially if you are new to it. To increase chances of your campaign being successful, there are a few tips you should bear in mind each time you post a web banner ad. Target Your Banners The internet […]
SEO Tips on Link Diversity
SEOs have been advising Internet marketers to diversify their links to future-proof their SEO rankings. The reason why is because building a diverse link profile looks natural to the search engines. In comparison, a link profile that's built around the same kind of links looks artificial and runs the risk […]
Small Businesses Get Into The Mobile Marketing Game
More and more small businesses are coming to the same realization that larger organizations have come to-digital marketing works, daresay, even necessary. As more consumer dollars move online and consumers rely on the web as their go-to tool for finding businesses, paying bills, and buying things, small businesses are looking […]