Search Results for "expensive products"

Accounting

Usage and Benefits of Electronic Invoicing

A paperless office has long been the dream of innovative, forward thinking credit professionals. While it is not yet a reality, certain innovations are bringing this dream closer. Imaging and workflow technology were the first giant steps forward. Lately, there has been another innovation that could bring a paperless office […]

Business planning

Strategy Innovation vs. Strategic Planning

If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]

Shopping

What Are Web Malls Good For?

Web malls have generally been unsuccessful on the Web with very few exceptions. Although they seem like a great idea—after all, they work well in local geographical areas—they have not been able to attract much attention on the Web. Therefore, I don't see them as a significant force in ecommerce. […]

Advertising

The Concept of Advertising in Small Business

Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]

Advertising

Forms of Advertising

Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]

Management

How to Prepare a Good Business Budget

Preparing a good business budget is an essential step for the success of any business. Not only an effective budgeting strategy influences long-term development for the company but also establishes solid relationships with other business partners and prospective customers. Sales Planning Consider the historical patterns of behavior for your customers, […]

Marketing

Customer Segmentation in Magento

The golden rule of marketing says that in order to be successful in business you first need to know what kind of message about your products you want to convey and who is the receiver of your message? E-marketing strategists are well aware of this rule, but they have come […]