Energy bills in a commercial space are a major expense, and doing everything you can to keep costs in check will make a huge difference in what you are paying every month. In the summer, keeping a comfortable environment for your workers is imperative or it can really affect productivity. As […]
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Preparing Your Office for Moving to Australia
Most of us have moved home in the past, so we know how stressful this can be, but moving your office or place of business can be even more of a hassle. Planning ahead can make things run a bit more smoothly, but you also need to take into account […]
Usage and Benefits of Electronic Invoicing
A paperless office has long been the dream of innovative, forward thinking credit professionals. While it is not yet a reality, certain innovations are bringing this dream closer. Imaging and workflow technology were the first giant steps forward. Lately, there has been another innovation that could bring a paperless office […]
Strategy Innovation vs. Strategic Planning
If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]
What Are Web Malls Good For?
Web malls have generally been unsuccessful on the Web with very few exceptions. Although they seem like a great idea—after all, they work well in local geographical areas—they have not been able to attract much attention on the Web. Therefore, I don't see them as a significant force in ecommerce. […]
What is the Cost to Start an Online Business
It’s all a function of that extremely precious commodity called time. When the alternator in your car quits, you can fix it yourself or turn to a mechanic. Working the Web is no different in this regard. Doing it yourself saves bucks, but may not be cost-effective. And it can […]
The Concept of Advertising in Small Business
Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
Be Aware of Internet Fraud and Your Contribution to Profit Losses
Internet fraud comes in many shapes and sizes. It could be an email phishing scheme or an overseas prince in distress. It could be an innocent mistake or a cleverly orchestrated scam. You might be the victim or you might be the scammer. The Greatest Source of Internet Fraud Thanks […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
How to Prepare a Good Business Budget
Preparing a good business budget is an essential step for the success of any business. Not only an effective budgeting strategy influences long-term development for the company but also establishes solid relationships with other business partners and prospective customers. Sales Planning Consider the historical patterns of behavior for your customers, […]
Ways to Use Hard Automation to Skyrocket Your Productivity
Modern safety regulations have made factories a lot safer than they used to be. As technology becomes more sophisticated, there is less of a requirement to have workers on the floor as opposed to behind controls, creating a less-hazardous workplace for everyone. Welding has traditionally been thought of as one […]
Customer Segmentation in Magento
The golden rule of marketing says that in order to be successful in business you first need to know what kind of message about your products you want to convey and who is the receiver of your message? E-marketing strategists are well aware of this rule, but they have come […]