Search Results for "low quote"

Services

What to Look for in Cloud Service Providers

Cloud computing has moved from being “a nice idea that could help a company” into “we have to take advantage of this, now.” If you are looking into a cloud service provider that will be the most helpful, safe, and secure, here are some helpful hints and ideas to consider […]

Branding

The Visible Approach to Marketing Products for Women

The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]

Branding

Marketing Nutrition Products Made for Women

Whatever the product, from a breakfast cereal to a power bar, there is now a massive market for specific products that meet gender-unique nutritional needs. The brands that entered the nutrition-for-women market likely based their decisions on U.S. Department of Agriculture (USDA) findings, like those from 1996: Less than half […]

Leadership

How to Deal with Difficult People in Your Team

Life is full of challenges, but few are as difficult as having to work closely with people whose behavior exceeds what you consider acceptable. Since these people could impact your work life significantly, here are some ideas that can help: In general, follow the philosophy of the Serenity Prayer. […]

Sales

General Customer Needs when Selling

It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]