Tuesday, April 23, 2024
It goes without saying that your product is the primary reason your customers engage and interact with your brand. If you make your customers fall in love with your product, then the “sky is the limit” for your business. You require a comprehensive enhanced strategy that helps your e-commerce business […]
The importance of a CEO’s work is hard to underestimate. But what exactly does a CEO do in a digital startup, and how can they do it better? This article lays out the key roles, competencies, and skills for this position. Startup CEO areas of expertise In a startup, the […]
According to Statista, global data shows that marketing technology transactions reached a record 166 deals in 2021, nearly doubling the figure recorded in 2020. This means more companies are investing huge amounts of capital in digitizing and automating their commercial strategies to catch more customers. In addition, there was a […]
Have you ever been scared when, after conducting a flight search for March, Facebook begins to show you (seconds later) a carousel of flight offers for the exact same dates? You are the target of a retargeting campaign! And, specifically, the advertising company used a dynamic ad or dynamic ad […]
An effective influencer marketing strategy requires you to find the right people to develop into brand ambassadors. Regardless of what caliber of social media creators you are working with, whether they are macro-influencers, micro-influencers, or mega-influencers, arguably the most important consideration is their fit with your brand. What makes social […]
For a successful business prospecting, it is important to consider several elements. In particular, you must pay attention to your database and your prospecting messages. You also need to choose your development levers well and exploit your marketing or growth hacking tools. If you want to discover tips to optimize […]
Writing a book is not an easy task by any means (congratulations to you on achieving that huge milestone). But, it’s only half the battle. The other half is getting it in the hands of readers. And that requires having a solid marketing strategy. There are numerous ways to promote […]
Fibre deployment is a big topic in the telecom industry, and it seems like every company has its own opinion on how to make fibre deployment faster. As simple as it sounds, fibre deployment requires a lot of planning, budgeting, and construction to make it work. There’s no such thing […]
Artificial intelligence is capable of disrupting any industry beyond anyone’s imagination. The technology has been deployed across industries to accomplish specific tasks by processing large amounts of data and recognizing patterns in data. The lighting domain is no exception to this! The scope of applying AI to the lighting industry […]
Protein expression is the process by which a protein is produced from a DNA sequence and its corresponding genes. Proteins are vital to all living things as they perform most of the body’s functions, such as providing structure, carrying out chemical reactions, or transporting molecules. Protein expression involves transcription into […]
Healthcare providers are increasingly turning to digital marketing to reach and engage with patients. Healthcare digital marketing has become a vital strategy for medical practices, hospitals, and healthcare organizations to connect with their target audience, build trust, and drive patient acquisition. The Digital Transformation of Healthcare Marketing Recent years have […]
Although mass marketing is simpler and more applicable to a wider audience, targeted marketing typically produces better results in the long run. This is because targeted marketing allows you to reach a specific and specially selected audience, as opposed to mass marketing’s attempt to just reach as many people as […]