So you’ve got this amazing product or service that you can’t wait to launch to the world. You’ve done your research, found your target audience, and know exactly how to appeal to them. The only thing left is marketing. While you don’t want to leave anything to chance when launching […]
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What is Social Media Marketing?
Social media marketing is a strategy that allows you to reach your customers on the social networks they spend time on. Social media has been around for about 10 years and it’s used by all companies, from small businesses to large corporations. It’s a way to connect with customers, build […]
Why is Content Marketing Important?
In the current B2B environment, old and new businesses are looking for various options in the content marketing domain. The reason behind these substantial investments is that content marketing is known to increase business exponentially. Content marketing is one of the most efficient methods of increasing audience engagement, driving sales, […]
What Does a Digital Marketing Agency Do?
Digital tools and technologies have changed every aspect of human civilization. The incorporation of digital technologies has also upturned the business and its marketing. Digital Marketing is one of the most important & popular additions to business marketing strategy with the development in internet & technology. There are different types of […]
How to Create an Effective Integrated Marketing Communications Plan in 2021?
In business, lead generation is one of the most crucial aspects, an integrated marketing communications plan helps businesses to create awareness and attract prospective customers from different platforms and markets. Such a plan should combine factors like PR, communications, sales, and marketing mix. All these have various roles to play, […]
Healthcare Digital Marketing: An Effective Strategy
Healthcare providers are increasingly turning to digital marketing to reach and engage with patients. Healthcare digital marketing has become a vital strategy for medical practices, hospitals, and healthcare organizations to connect with their target audience, build trust, and drive patient acquisition. The Digital Transformation of Healthcare Marketing Recent years have […]
Finding Success Through E-commerce Marketing
In the last five years, e-commerce has emerged as an alternative to brick-and-mortar shopping. Thanks to online storefronts, consumers can now buy products and services without leaving their homes. For businesses, it’s an option that allows them to reach a wider audience and higher sales. Today e-commerce can be a […]
5 Ways to Lower Your Marketing Costs
Despite spending a hefty sum in expanding their online campaigns, direct marketing efforts, and lead generation campaigns, marketers often fail to make the most out of their budget. It takes a toll on companies that operate on a tight budget allocation and depend on immediate conversions rather than reaping the […]
Krishen Sauble Iyer on Strategies for Search Engine Marketing
Since we spend nearly all of our days online, it should come as no surprise that we rely on the internet for information on what to buy next. Our dependence on the world wide web explains why successful businesses know how to use search engine marketing strategies (SEM). These strategies […]
Are Influencers the next marketing strategy crux?
With the world shifting on to the internet, every business has stepped into the online world. Consequently, the online market has become quite overcrowded and somewhat saturated. It is now getting increasingly difficult for brands to grab any heed or customers on the internet. Moreover, with so many options readily […]
How Digital Marketing Transformed Itself Throughout The Years
The world is a playhouse of different individuals and their different mindsets. Over 7.8 billion people reside in this complex world, and more than 170 million ardently use social media to stay connected. This means every professional is expected to be familiar with the core tenets of Digital Marketing. But […]
Boost Online Reputation with the Healthcare Video Marketing
Videos have become an integral part of our lives. From advertising to marketing a product, videos have surely shown how powerful they are. Videos are very effective since they can be retained for a longer time and impress the consumer’s mind. This article further shows how a video can help […]