No fewer than five West End musicals have posted early closing notices in the last month. So whether you live in London or are just visiting for a short theatre break, should you be considering a trip to London’s Theatreland or giving the West End a wide berth this year! […]
Remember the 4 Ps of business– product, price, place and promotion? Yes, they're an important part of the marketing mix that we studied in textbooks, but some entrepreneurs have turned their companies into million-dollar businesses by focusing on the 5th P - packaging. A prime example in the form of […]
