Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
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Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Video Advertising: The Moving Pixels of 2014
When they say a video has the power of ‘The Moving Picture', they are not wrong. Last year was awesome for digital video viewing that witnessed a striking growth in arena. eMarketer's survey had estimated last year that about 182.5 million American people will be inclined to viewing digital videos. […]
How to Measure the Effectiveness of Radio Advertising
Running advertisements for your business on the radio can be a very effective marketing tool - and one that is used by firms both big and small alike. It's also an advertising method that continues to be relevant even with the onset of Internet-based marketing campaigns. And what's more, it […]
The Importance of Advertising for Your Business
If you have already figured out what kind of business you are going to start, and you are doing well, then you should try to keep it going forward and gradually growing. There is a great number of things that you should take care of, starting from being responsible and […]
Native Advertising Methods
Unlike interrupt advertising where ad matter is interjected into the TV program or any other media, native advertising integrates marketing content with a site/service in such a smooth way that it cannot be distinguished from other material there either in terms of style, format, content or placing. Native advertising is […]
3D Rendering - A Revolution In The Advertising Industry
In last 3-4 years we have seen how much Ad and Media agencies have changed how they work. Previously they used to put in their efforts in traditional TV, Print and Radio ads which are being replaced gradually with dynamic ads which results in an immediate response from the potential […]
Online Banner Advertising Tips
Making an online banner and running an advertising campaign can be tricky, especially if you are new to it. To increase chances of your campaign being successful, there are a few tips you should bear in mind each time you post a web banner ad. Target Your Banners The internet […]
Ways to Improve Your Advertising
Advertising seems a daunting task to most that decide to venture close. But those fears are often misplaced when it is taken in small parts and viewed from new perspectives. All advertising is, when you think about it, is sales multiplied. If you take your normal sales conversation and broaden […]
A Guide To Advertising On Facebook
Across the globe there are over 1 billion active users on Facebook. A majority of these people login several times, spending a lot of time on the network. This is great news for someone looking to advertise on Facebook. With that being said, the target group for each and every […]
The Future of Marketing – How an MBA in Digital Marketing Can Shape Your Success
Digital marketing, also called online marketing, involves promoting a brand, business, product, or individual using the internet. From voice-activated chatbots to keyboard interactions, the future of marketing will see more personable ways of interacting with customers. These new trends will improve customer service and lead to better company sales. Mobile […]
How To Make Your Brand’s Swag Hats Uniquely You
First off, hats off. Yes, for you wanting to top off your business with some brand swag and promotions. With just a few stellar headwear, you can get thousands of impressions for your brand for many months on top of extra brownie points from your loyal customers. That and more. […]