What is the Blockchain? The Blockchain has in recent times attracted much attention yet failed to bring clarity to many. In simple words, the blockchain is a cumulatively incrementing list of records identified by a cryptographic hash, a timestamp, and a transaction data. The cryptographic hash is a unique number […]
Search Results for "Adwords"
How to Optimize Your Blog Posts for SEO
An excellent method to improve your brand’s reputation in its industry and draw more visitors to your website is through blogging. However, it takes more than just good content to get customers to visit your blog. You need to make the most of your content with the right search engine optimization […]
Steps to Create a Strong Digital Marketing Strategy
Digital marketing is still a strange concept to many, and those who are aware are still ignorant about its importance. Based on studies conducted by Smart Insights, 46% companies do not have a specified digital marketing strategy in place, and 16% haven’t implemented it yet into their marketing campaigns despite […]
How To Use Digital Marketing To Promote Your Business
Why is digital marketing important for business? Any business requires promotion for its growth. Promotion involves communicating the existence of your business to the maximum number of people and also to convince them to buy your products and services. Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets, Direct Marketing are […]
What are the Different Types of Online Marketing
There are various marketing styles which will boost your rankings according to where they’re advertised. Additionally, whom they are advertised to is another reason. In fact, there are more than 100 marketing styles since the boosting phenomenon. Of course, where and why the campaign will be showcased is a question […]
What You Need to Know About Pay Per Click Marketing
Pay per click marketing often referred as PPC has grown in popularity amongst many businesses so much. But what exactly is PPC, and how can it help a business grow? PPC Defined As already mentioned, PPC is a form of internet marketing. It is designed to advertise your company to […]
How To Make Your PPC Campaign Support Your Core Objectives
If you’ve decided to run a Google AdWords or Pay-Per-Click (PPC) campaign online, you need to have a clear-cut marketing strategy in place to identify avenues and opportunities that help you maximise your efforts for optimum results. In order to succeed with your PPC efforts, you need to undertake comprehensive […]
Top 4 Digital Marketing Certification Exams In India
These days it is a trend to take the Digital Marketing Certification Exams. The reason being, that this is a completely new field that the youngsters have begun to explore. These exams provide a sort of authentication to the individuals who wish to expand their career in these particular fields. […]
What are the reasons of Sudden Ranks Drops and how to recover from it
Anyone having operated a website for over a year must have gone through an experience of reduced traffic suddenly and the search ranking has also gone down. When Google support your website and sends more than 80% at that time it is very important to maintain and consolidate the position. […]
Turn Data into Insights: 6 Online Dashboards To Present Your Company Data
Data runs companies. But you can have as many numbers as you want: the datasets are meaningless without proper analysis. Some argue that even analysis isn’t enough and you need to have a good visualization of the findings. Most of the analysis is done by algorithms and automated programs, so […]
How to Climb the Local SEO Ladder and Rank Your Business High
While it may seem daunting trying to take your business to the top of the SEO ladder on a global scale, it’s actually more challenging to understand the quirks of your local market. Excelling at local SEO is a far cry from what you would expect from your average SEO […]
SEO Versus PPC: What Gives You Better Results?
One of the most argued about topics when it comes to SEM (Search Engine Marketing) is which one’s better: SEO or PPC? Should a business invest its time and money in implementing SEO strategies? Or would it be better off focusing on PPC to enhance its visibility and reach? This […]