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The Superiority of the Internet over Mass Media - Expanding Your Reach Beyond Local Communities
The significance of the Internet technology and the World Wide Web has gone from minuscule to unbelievable in the last twenty years or so. The content that is available through this colossal father of all media has swelled and expanded so much that some features and options come as a […]
Top 10 Social Media Tools for Business Writers
As a business writer, you need to be extremely well organized in order to deliver work efficiently. You need people to actually read your work, but for this you need to attract your own audience. It is not enough only to post your articles and stories online, but you should […]
7 Superb SEO Strategies to Beat Competition in 2015
Marketing is the process of increasing the public visibility of a product in an attempt to lure the consumers into buying it. It has changed its structure along with the changing market variables. While it involved door to door or simple mouth to mouth endorsements in the times when technology […]
India to See a Rise of 6 Lakh New Jobs this Year 2015
According to a report in a leading newspaper, jobseekers will have a reason to rejoice as the year 2015 will see generation of new jobs. This is not the only reason to celebrate as the same report states that salaries of professionals will increase by as much as 20%. This […]
15 Must-Have Components for a High-Performing Landing Page
Brick and mortar stores carefully plan the concepts, designs, and layouts of their display windows in a way that captures attention, piques interest and invites shoppers to enter the store. The Apple Store, for example, consistently creates displays that appeal and inspire. Online businesses must create the same feelings and […]
11 Things You Need to Know About Mobile Marketing
It has been a long time coming: research reveals the number of mobile users in 2014 increased exponentially when compared to the number of users in 2010. The mobile marketing opportunities are currently enormous. Chief Marketing Executives (CMOs) need to develop a solid mobile marketing strategy. Below are some important […]
Create a Well Developed Go-To-Market Strategy for Optimized Decision-Making
Organizations have many functional areas (Sales, Marketing, Development, Finance, etc.) and moving parts (people). The development and execution of the go-to-market strategy gives the organization focus and direction by providing a framework for decision-making. Specifically, when opportunities and obstacles present themselves, the go-to-market strategy should be the viewing lens. . If the strategy […]
How to Use Social Media in Job Search
Today, when it is everything about technologies and internet, there are very few people that have no accounts in at least one social media service. Thus, it has already become a part of job search for most people, especially after LinkedIn was introduced. One of the most useful places to […]
Accounting for Your Sales Across Many Channels in Many Places
Customers are becoming more and more informed, while always expecting an outstanding service and this has turned the online space customer-powered. 2015 has been so far a very challenging year for online retailers. Not only they have to constantly adapt to the continuously changing customer needs in order to keep […]
Government Regulations That Will Transform Manufacturing
For decades now, government regulations have been changing the face of the US manufacturing industry. Over the course of 30 years, the government has enforced more than 2,183 unique regulations on the industry and the effects have been dramatic. Only a fraction of the thousands of regulations are major changes […]
Allegations against Pfizer in Lipitor Diabetes Lawsuits Include Fraud and Misrepresentation
Thousands of women have joined the expanding Lipitor litigation targeting Pfizer for its failure to warn the public that use of its drug increases the risk of diabetes. They claim the drug maker not only failed to warn them, but intentionally hid the truth about the medication’s safety. Now saddled […]