Tennis is one of the UK's most ancient and popular individual sports, with the foundations for the modern game having being laid during the 19th century. While it also has historical roots in French and Asian culture, the game as we know it today was developed in the heart of […]
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Defining Security Objectives for Your PDF Documents
You can't talk about PDF security without having a clear idea as to what security objectives you wish to meet for what is called your Security Target (a Security Target is a complete and rigorous description of a security problem - Common Criteria ITSEC). Your Security Target is to prevent […]
The Benefits of SMS Marketing
New digital platforms and technologies provide new options to sales and marketing strategists. Social media networks, email marketing and online video give marketers additional opportunities to initiate conversations with new customers and strengthen relationships with their existing customers. This article takes a more detailed look at SMS marketing and outlines […]
Advertise Your Business Through Packaging
Remember the 4 Ps of business– product, price, place and promotion? Yes, they're an important part of the marketing mix that we studied in textbooks, but some entrepreneurs have turned their companies into million-dollar businesses by focusing on the 5th P - packaging. A prime example in the form of […]
Different Types of Branding Techniques
Producing promotional products and corporate giveaways have become an essential component of every business’ branding and marketing efforts. Since these products are very affordable and are really effective in attracting the attention of consumers, more and more companies from small time players to large corporations have adopted them as part […]
Tips on How to Enjoy Golf Better
Each sport fan has a reason why he loves the sport he loves. Some loves watching it, while others enjoy actually playing it. If you are a golfer who simply finds joy and fulfillment in playing golf yet often find yourself getting a little bored with it sometimes, here are […]
Contemporary Marketing Trends: Promoting your Business in 2013
Consumer confidence is on an upward trend in the UK, and this reflects a global theme that is prevalent throughout the U.S. and even developing economies throughout the world. This is contributing towards a worldwide recovery, and offering businesses the opportunity to expand into new and more profitable markets. While […]
RGB vs. CMYK to Design Business Promotional Materials
Today, we’ve teamed up with the UK’s leading business printing company, Circle Services, to outline to you the correct way to approach business print design, specifically as to whether you should be using RGB or CMYK colour models. There are two different ways to print documents; RGB and CMYK. RGB is […]
Ways for a Business to Go Green
In the last few years, many business organizations have realized the importance of using eco-friendly means to manufacture, promote and sell their goods and products. If a business organization is eco-friendly, it is able to promote goodwill and attract a lot more potential customers. Moreover, such an organization promotes social […]
A Guide for Reducing Your Wedding Costs
Wedding is an event that everybody wants to celebrate in the best possible manner. When people try to make it as exciting as possible, they tend to ignore the cost. It is quite natural that such a special occasion involving food, beverages, venues, flowers and many more wouldn’t come cheap. […]
The Difference Between Vector and Raster Graphics
Knowing the difference between vector and raster graphics is crucial to understanding custom design. The two graphics tend to deliver different results, particularly when the image is blown-up (made larger). However, each composition has its benefits - so you should never rule out one over the other in the design process. The […]
Mastering Marketing 101: Be Like a Well-Maintained Car
No, I am not trying to sound like the old kung-fu master from a martial arts movie. I’m just saying that you need to treat your business investment like a car; you should take good care of it. I’d like to think that marketing tactics (or marketing strategies, whatever you […]