Thursday, April 25, 2024
According to Statista, global data shows that marketing technology transactions reached a record 166 deals in 2021, nearly doubling the figure recorded in 2020. This means more companies are investing huge amounts of capital in digitizing and automating their commercial strategies to catch more customers. In addition, there was a […]
Given the technological advances of recent years, the internet has expanded access to information, generating greater interactivity among users. Did you know that 90% of all the data in the world was created in the last two years? Thanks to Big Data, new products, and more focused marketing face a […]
Are you busy preparing a marketing campaign featuring influencers and are new to this job? If yes, you must know that there are a few things to keep in mind for making the campaign successful. Influencers have huge fanbases. These fans or followers trust them unconditionally. This trust makes influencer […]
So you’ve got this amazing product or service that you can’t wait to launch to the world. You’ve done your research, found your target audience, and know exactly how to appeal to them. The only thing left is marketing. While you don’t want to leave anything to chance when launching […]
Every business today needs to build complex marketing strategies to succeed. You can use the advantage of the content, share it with a mass message or customize it for each potential customer separately, but if you have a physical place, you need some more relevant means. This includes SMM, account-based […]
Digital tools and technologies have changed every aspect of human civilization. The incorporation of digital technologies has also upturned the business and its marketing. Digital Marketing is one of the most important & popular additions to business marketing strategy with the development in internet & technology. There are different types of […]
In business, lead generation is one of the most crucial aspects, an integrated marketing communications plan helps businesses to create awareness and attract prospective customers from different platforms and markets. Such a plan should combine factors like PR, communications, sales, and marketing mix. All these have various roles to play, […]
Digital marketing is a fundamental part of any successful business. When done effectively it can make a big difference between you and your competitors. However, it is tricky business and requires strategy to get it right. There are a variety of elements that must be used in combination in order […]
Healthcare providers are increasingly turning to digital marketing to reach and engage with patients. Healthcare digital marketing has become a vital strategy for medical practices, hospitals, and healthcare organizations to connect with their target audience, build trust, and drive patient acquisition. The Digital Transformation of Healthcare Marketing Recent years have […]
Despite spending a hefty sum in expanding their online campaigns, direct marketing efforts, and lead generation campaigns, marketers often fail to make the most out of their budget. It takes a toll on companies that operate on a tight budget allocation and depend on immediate conversions rather than reaping the […]
Most consumers today depend on influencers who create genuine and authentic content for product and service recommendations. As a result, influencer marketing has become increasingly valuable for brands. But it’s not fool-proof. More brands continue facing challenges with the implementation of influencer marketing. This article lists the advantages and challenges […]
Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly. We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]