The success of a website boils down to two primary factors: Usability and User Experience (UX). While some people believe that these two terms mean the same thing, they are actually quite different from each other. This article highlights the key differences between user experience and website usability to help […]
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4 Common services included in SEO packages
Contracting an SEO agency or consultant to do your SEO can be very tricky, especially for someone who doesn’t have a marketing background. In addition, the role of an SEO consultant is constantly being redefined by client expectations and industry developments. There are many individual activities that make up an […]
Top 5 Things to do for a Product Launch
The extent of success for a product is often determined by its launch, which is as much about doing things properly as it is avoiding mistakes. This article is designed to cover the top five things that, if done properly, will substantially increases the success of your product launch. It […]
Introduction to OpenGL: A 3D Text Rendering Tutorial
With the availability of tools like DirectX and OpenGL, writing a desktop application that renders 3D elements is not very difficult nowadays. However, like many technologies, there are sometimes obstacles making it difficult for developers trying to enter into this niche. Over time, the race between DirectX and OpenGL has […]
Mastering the Art of Guest Blogging
Simply defined, guest posting is the practice of getting your post published on someone else's blog or website. This means that you are posting as a ‘guest' in order to widen your reach or speak to a different audience. There are a number of benefits that bloggers, companies and businesses […]
Why Some Startups are Doomed to Failure
It takes a lot of time, money and energy to launch a startup. A feeling of excitement, anticipation and anxiousness surrounds you when ‘going live’. And then comes the hard part, branding of your ‘new-born' startup. Here, it's important to understand what branding is? The answer is simple! Branding is […]
Why Startups Often Get Branding Wrong (and How to Improve It)?
It takes a lot of time, money and energy to launch a startup. A feeling of excitement, anticipation and anxiousness surrounds you when ‘going live’. And then comes the hard part, branding of your ‘new-born' startup. Here, it's important to understand what branding is? The answer is simple! Branding is […]
Lessons from Africa’s Advanced Mobile Networks
The evolution of mobile networks across the African continent, and how countries here have leveraged technological advances to improve quality of life of the locals, can teach a lesson or two to developed nations that are already seasoned users of high-speed wireless connectivity and high-tech mobile devices. With mobile penetration […]
Business Guide to Identifying Your Target Audience
Defining your target audience is absolutely crucial for any business - it allows marketing investment to be streamlined effectively and can even aid in the development of your products and services to better engage the people who will most want to buy from your business. The following guide by UK […]
SWOT Analysis: Knowing the Business Realities
Situational analysis is simply what it says: analyzing the situation. Before leaping into any action, the sales manager must analyze the business realities to determine what the best action would be. Additionally, after the action has been completed, another analysis must be done to determine the impact of the action on all […]
Fundamental Questions to Achieve Online Business Success
If you are determined to build a successful online business, here’s a plan that works, even if you are brand new to the Web. The key to it is to take a small step in each of several areas all at the same time. As long as each step takes […]
VCT Flooring Tips
Vinyl tiles are among the most common flooring types in many homes. They are also used in hospitals, schools and a wide range of other establishments. However, this type of flooring requires proper maintenance and care for it to last longer. Other than the basic care, these resilient tiles require […]