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marketing strategy
Marketing

Sustainable Marketing strategies

When offering your product to the world, the approach is everything. There are many ways of attracting new users, clients, customers, and followers, and almost all of them are highly adaptable. Since the world of marketing is constantly changing, being updated is crucial, so here are some of the most […]

Marketing

How Online Videos Contribute to the Global Village

Long ago, media was comprised of one-way communication channels, delivering one-size-fits-all messages from big companies to the masses. While consumers had access to movie cameras and recording equipment, the channels for promoting and showing home videos or personal films were very limited. Then came the internet, broadband, and online videos, all of which […]

Marketing

6 Search Engine Marketing Tools Worth Checking Out

Both small businesses and large enterprises depend on search engine marketing. We aren’t talking about mastering SEO or building an expertise of marketing strategies, sales funnels, or building a snappy front/back-end. We’re talking about search engine tools. Nobody, and I mean nobody, will find your site by typing in your […]

Finance

Moneymaking Ideas for Entrepreneurs

One of the best things I love about being a freelance writer for a variety of clients across many industries - plus a voracious reader of current affairs and breaking news - is that I'm privy to a bunch of business trends that represent hot and happening opportunities for those […]

Marketing

Videos as a Digital Marketing Tool

Online videos are not merely a form of entertainment anymore. Together with social media platforms such as Facebook and Twitter, videos have become a very important marketing tool. The most well known video platform, YouTube, is also the second largest search engine globally, right after Google. With over one billion […]

Marketing

How Health and Fitness Companies Use Online Marketing

The health and fitness industry is very well placed to take advantage of the opportunities and benefits available to them through online marketing. Firstly, the health and fitness industry is hugely competitive with different brands of food supplements, fitness products and gym memberships all battling for the same health conscious […]