Thursday, April 25, 2024
What’s In It for Me? There are more than 600 million blogs today and at one point, a new blog was created every second of every minute of every day. Yet, 99% of blogs fail within the first year. The main reason for this is simply because the content does […]
While the front-end constitutes the visual part of an app, the back-end is responsible for the app’s functioning. And, a back-end/ server-side framework is a library containing tools and modules that create the architecture of a website or an application. Unlike front-end development that involves creating/implementing the client-side of an […]
Getting your business across all platforms and raising brand awareness among people is crucial for its success. It not only makes people familiar with your brand but also increases their trust in it. Having a strong signage strategy for the marketing of your brand can improve its presence in the […]
Google Ads is at the core of pay-per-click advertising. In one afternoon, you can skyrocket to the top of Google’s search results and sidestep that long, drawn-out process of SEO. However, Google ads is a numbers game as much as it is about persuasive copywriting. You can create the perfect […]
Online meetings and video conferencing have upscaled with the change in scenarios. Organizations that are widespread across the globe were benefiting from virtual event technology for a long time to connect with a remote workforce. Virtual conferences and meetings take place over the internet on a comprehensive virtual conference platform […]
Emotions are a powerful tool for a company’s marketing strategy. Fear, Anger, Hope, and Joy are relatable to most people and if your marketing strategy is based on them, the chances are people will engage. Another powerful emotion that has proven to be an effective marketing strategy is ‘inspiration’. Creating […]
SEO is one of the most common practices of now. Search Engine Optimization has revolutionized the world of marketing with its easy approach and its ineffective yet inexpensive strategies. Earlier marketing of the past meant advertising the products in newspapers or magazines, printing banners and flexes, and making them live. […]
Paul Rand, possibly the most famous designer on the planet, once said this about logos: “A logo doesn’t sell (directly), it identifies. It’s only by association with a service, product, business, or a corporation that a logo gets its only true meaning. It derives its usefulness and meaning from the […]
Starting to engage in advertising activities, one of the first ideas that may come to mind for a novice marketer may be the idea of using newsletters. And, indeed, this type of advertising seems quite cheap and affordable, compared to paid newspaper advertising or at least advertising placed on banners […]
We held Sis’s 5th birthday party at a neighborhood community center this year. As I was preparing for the festivities, I realized that getting ready for a party outside of your home is a totally different ballgame than prepping for an in home party. Today I want to share with […]
Blogger outreach is also known as blogger relations. It refers to when a business entity secures the services of bloggers to create promotional content aimed at sparking the interest of their target audience about their products and services. Businesses often negotiate payment with bloggers for the service. Yes, it’s a […]
Everyone uses Facebook. Okay, a slight exaggeration. But two billion users worldwide, including more than 200 million in the United States, are very, very common. This is a revolution in news, culture, social interaction and more. But it’s not just a way for you to get in touch with old average friends, share […]