Digital marketing is not entirely all new, but these days it has been deemed as anything that is related to marketing efforts that use electronic devices or the internet. Marketers have since leveraged digital channels (by ‘digital channels we mean search engines, email, social media, and websites) in order to […]
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Top Things Today’s Job Seekers Look for in a Company
The job marketplace can be every bit as competitive for employers as it is for job candidates. As businesses look for ways to attract talented professionals, they must put themselves into the minds of job applicants and figure out how their company can stand out from the crowd. In order […]
Social Media Trends for Small Businesses in 2019
In the past few years, Social Media has become an integral part of our lives, and with it, how we connect with people. According to Smart Insights, among the 4.021 billion internet users in the world, 3.196 billion, or close to 80% of the internet using population is present on […]
What Is Conversion Rate Optimisation (CRO)?
Conversion rate optimisation, often abbreviated to CRO, is one of the most important metrics relevant to eCommerce and digital marketing. Although the term may sound complicated to begin with, having a basic understanding of the concept can play a crucial role in driving your business’ success in the digital market. […]
How can a bird ‘Penguin’ protect billion dollar Google empire?
Puzzle-headed? Don’t worry. The penguin we are discussing here is not a penguin of Antarctica. Instead, it is an algorithm of Google Search Engine. Google is a source of endless information and learning potential on this planet. However, it has to employ certain algorithms to prevent the fraud and maintain […]
Branding 101 – Guide on How to Take Care of Your Company’s Brand
If we are embarking on an endeavor to build a new, or breathe life into an old brand, there are many factors to consider. Visuals are just one part of the story. As entrepreneurs, we may know a lot about our business and the industry we are competing in. Still, the […]
Special Tips to Consider for Perfect Kitchen Renovation
The kitchen is one among the foremost fascinating rooms to renovate for owners. Owners use their kitchens usually, and therefore the right upgrades will build the area a lot of useful and visually appealing. Remodeling the kitchen can even change you to feature distinctive options to the area, like a […]
5 Powerful Tactics to Close More Solar Leads
There are many challenges for solar installation companies in the current climate, as they must become increasingly creative if they’re to generate the requisite amount of solar leads and convert these into customers. In this guide, we’ve highlighted some tactics to help you be more efficient and close your solar […]
5 Helpful Tips to Create Engaging Social Media Graphics
They say, a picture is worth a thousand words. When we first came across this idiom, we might not have paid the required attention to it. However, at present, with the cropping up of innumerable social networking sites, posting miscellaneous content accompanied by vibrant images, we couldn’t have realized its […]
The Importance of Data Security in Enhancing Customer Trust
A 2014 Deloitte study revealed that 83% reported recent security breaches of personal information stored with retailers. It also showed that 59% of customers said that a single breach of data would negatively influence their chances of buying products from the retailer in question. However, 51% of customers said that […]
How Reliable Is Your Garage Door?
In Phoenix, Arizona, a handful of companies offer the ideal garage doors. To some people, a garage door is just some metallic or wooden sheet that keeps outsiders from seeing what they have in their garage. I hope that’s not you. If you value security, comfort, and have some sense […]
The Relation between Web Design and SEO
Mention the term Search Engine Optimisation (SEO) and the first thing that comes into the minds of people is keywords and keyword density. Indeed, keywords play a big role in boosting the SEO quality of a blog or a website but they can only ameliorate the SEO standing of a […]